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Briefly describe the significance of "FABE method" in introducing products.
Briefly describe the significance of "FABE method" in introducing products.

Look at the answer analysis. The correct answer "FABE method" introduction method, also known as Fabian introduction method, was summarized and put forward by Guo Kunmo, Ph.D. in Business Administration, University of Oklahoma. This method divides the promotion of products into four steps:

(1) Introduce the features of the product.

(2) Analyze the advantages of the product.

(3) Introduce the benefits of products to customers.

(4) Show evidence to convince customers and facilitate the transaction.

See textbook P285.

Answer analysis

Knowledge points of this topic: introducing products,