Price, price, price. Say it three times. Because of the different climate, China does not produce cocoa, and the raw materials of cocoa and chocolate have basically been monopolized by international giants, such as Bao Jiali, Bai Le. When you use pure cocoa butter chocolate, the cost of raw materials rises sharply and you can't compete with international brands. You are equivalent to buying other people's raw materials and then competing with others. You are in control, the relationship is naturally subtle, and the chocolate market is different every day, so China manufacturers can't grasp the cost. Therefore, China manufacturers can only compete differently, and can only do low-end. In addition, although chocolate is delicious, it has high technical content, white spots on the surface and silky taste.