SOV: voice advertising share

Second, from the perspective of consumer psychology, the process of consumer buying behavior has the following forms:

(1)AIDMA rule: attention) → interest) → desire) → memory) → action.

(2)AIDCA rule: attention-perception stage; Rise-exploration stage; Desire-evaluation stage; Conviction-decision stage; The stage of buying behavior.

(3)AIDAS rule: attention → interest → desire → purchase → satisfaction.

Ib business refers to a business model in which an institution or individual accepts the entrustment of a commission merchant, introduces customers to the commission merchant, and collects a certain commission. IB business of securities companies refers to the business that securities companies are entrusted by brokers to introduce customers to brokers. IB system originated from the United States, and has been widely promoted in countries and regions with developed financial futures trading (United States, Britain, South Korea, Taiwan Province Province, etc.). ) and achieved success.

I hope you are satisfied.