The price of apples depends on the market rules, and the sales price of fruit farmers does not represent the market price of apples, which is very different. In the market, generally speaking, the most profitable people are not producers or growers, the original owners of goods, but dealers or people with poor information.

The cost 12 yuan a catty of apples, fruit farmers are facing sales difficulties. I think there are several reasons for who made the difference in the middle:

1. As producers of apples, fruit farmers earn the output value of apples. However, because fruit farmers have no sales channels, they generally come from large-scale acquisitions by dealers. Fruit farmers, as bulk sellers, are bound to sell at wholesale prices. Moreover, as a fresh fruit, apple has a short shelf life and the price is often not high, which is determined by the market. This is based on the difference caused by the production cost and information asymmetry of fruit farmers. Farmers can only sell at this price, otherwise it will be rotten if they don't sell it.

2. Dealers, as apple transporters, have poor information resources to earn apple resources. The dealers here don't refer to the first-floor dealers, but there may be many floors, such as the dealers acquired, the dealers sold by local dealers to various places, and the dealers scattered to the wholesale market. Everyone will not do business at a loss, so it is inevitable to increase prices layer by layer. And in the process of transportation and preservation, there will be costs. Frankly speaking, perhaps the price of an apple bought by a fruit grower is not equal to the transportation cost of long-distance transportation of each apple.

3. The market situation determines the price fluctuation, and when the supply exceeds the demand, Apple sells at a high price. When many dealers buy apples in large quantities, they don't sell them immediately, but keep them in cold storage for a long time. According to past experience, when the price is at or near the highest point, such as National Day, Spring Festival and other holidays, the price is often higher and it is easy to sell.

In a word, I think that in order to prevent fruits from being sold cheaply and hurting farmers, some policies should be adopted to encourage the enthusiasm of fruit farmers to plant. And broaden the sales channels of fruit farmers for a longer-term development.