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How do securities companies make profits?
Look at the following report: (1) In the 20 10 years of brokerage business, the number of outlets in the securities industry increased sharply, the market commission rate dropped sharply, and the market competition became increasingly fierce. Facing the challenge, the company's brokerage business rose to the occasion. By strengthening marketing, strengthening commission management and improving the equality of customer service, the unfavorable situation of a sharp decline in commission has been stabilized, the market share of brokerage business has been effectively enhanced, and a steady upward trend has been maintained. In 20 10, the company's annual stock fund transaction volume (including fund financing seats) was 4,583.7 billion yuan, with a market share of 4. 13%, up 3.64% year-on-year, ranking fourth in the industry, up 2 places year-on-year; The net income from securities trading was 4.72 billion yuan, and the market share of net income from securities trading was 4.39%, ranking fourth in the industry, down one place; The number of customers in the company's discipline business and the scale of customer assets reached a record high, reaching 3.39 million and 649.5 billion yuan respectively. (Industry ranking data are all from China Securities Association, the same below. In addition, the construction and improvement of the customer service system of the company's gold butler has laid a good foundation for the long-term development and transformation of the company's brokerage business. The establishment of the company's wealth management center has played a good role in improving the company's service ability to high-end customers and enhancing the company's brand awareness. (2) Investment Banks 20 10 The domestic investment banking market has made great progress, and the financing amount has reached a record high, especially for small and medium-sized enterprises that have raised funds through IPO. There are 350 * * * IPOs in the 20 10 market, among which more than 320 companies are registered in the small and medium-sized board and the growth enterprise market, accounting for more than 90%. With the issuance projects and financing amount in the primary securities market constantly hitting new highs, the income level of the company's investment banking business has also reached the highest level in history. The company completed 25 equity financing projects throughout the year, with a market share of 4.66%, ranking seventh (tied for fifth place in 2009, down two places); The net fund raised was 20.3265438 billion yuan, with a market share of 2. 17%, ranking15 (in 2009, it was 12, down 3 places); The annual income from stock underwriting and sponsorship was 796 million yuan. The company completed seven bond underwriting projects in the whole year, with an underwriting amount of 654.38+0.48 billion yuan, and the annual bond underwriting income reached 80.58 million yuan; Compared with 2009, the number of bond underwriters and the market ranking of underwriting amount have both increased. In 20 10, the number of corporate bond underwriters and the underwriting amount were ranked 8th and 6th, respectively, up 8 places and 10 respectively compared with last year, and the market share was 3.27% and 2.25%, up 1.47 and1respectively compared with last year. The company completed 17 financial consulting projects throughout the year, and realized income of 47125,000 yuan; Among them, five major asset restructuring projects were completed, with the market share (number of major asset restructuring companies) 10.87%, ranking first in the same industry. (3) Asset management business In 20 10, the asset management business of securities companies made a breakthrough, and the number of collective wealth management products of securities companies increased significantly. In the whole year, 98 new wealth management products were issued, exceeding the sum of collective wealth management products issued over the years. By the end of 20 10, 52 securities companies in the whole industry had issued 192 collective wealth management products. The number of the company's collective wealth management products is seriously lagging behind, with only two models. According to the statistics of China Securities Industry Association, by the end of 20 10, the company's compliance entrusted funds ranked 14 among 60 securities firms. By actively carrying out the continuous marketing of the original two collective wealth management products, the company has achieved good results in the expansion of supervision mode: the scale of collective products increased by 34.68% compared with the end of 2009, the scale of targeted business increased by 25. 18% compared with the end of 2009, and the total market value of entrusted asset management exceeded 5 billion yuan, an increase of 33.63% compared with the end of 2009. In the whole year, the net income of the company's entrusted customer asset management business was 84.8339 million yuan. The company's two wealth management products, Guangfa No.3 and Guangfa No.4, brought good returns to investors: Guangfa No.3 earned 6.39% in 20 10, which outperformed the Shanghai and Shenzhen 300 and Shanghai Composite Index 18.90% and 20.7% respectively, and ranked17 among the mixed collective wealth management products of 56 securities companies; The annual yield of Guangfa No.4 is 4.78%, which outperforms the Shanghai and Shenzhen 300 Index 17.29 percentage points and ranks fifth among 17 FOF collective wealth management products (data source: WIND Information). The investment performance of Guangfa No.3 and Guangfa No.4 products all entered the top 30% of similar products. In addition, the company's "Guangfa Golden Butler Wealth Management Strategy No.65438 +0 Collective Asset Management Plan" has been established. By February of 20 1 1, 15, there were 200 effective customers, with a share of 290 million yuan. (4) Self-operated business In 20 10 years, the company's equity self-operated investment business achieved good results, and the investment return rate exceeded the Shanghai and Shenzhen stock indexes. The company's fixed income business has developed steadily, the scale of working capital has increased year by year, and its profitability and ability have been gradually enhanced. In 20 10, the cash transaction volume of the company's fixed income business in the interbank market was132.5 billion yuan (data source: China national debt information network), which was in a leading position in the same industry; 20 10 Shanghai stock exchange ranked third in the integrated electronic platform for fixed-income securities (data source: Shanghai stock exchange). 20 10, stock index futures officially landed in the capital market. In the derivative products business of the company, on the one hand, the company actively carried out the quantitative strategic investment business of the original varieties. After the company's securities proprietary business obtained the trading code of stock index futures, it increased the investment in innovative business, which made a useful exploration for the company to use quantitative methods to carry out proprietary business. The company will make good use of the existing derivative products such as stock index futures, timely follow up the innovative business led by regulatory agencies or developed by market demand, and actively prepare to open up new business growth points in light of its own reality. (5) Margin financing and securities lending business In March of 20 10, the company obtained the first batch of pilot qualifications for margin financing and securities lending business. After the company obtained the corresponding business qualifications, the margin trading business department actively started and carried out margin trading business. By the end of 20 10, the business operation was compliant and the risk was well controlled; There are * * * 180 business departments in the system that have opened the margin trading and securities lending business; The number of customers who have opened credit accounts is1496; The balance of margin financing and securities lending is 65.438+0.06 billion yuan, with a market share of 8.3% (the total market volume comes from the data published by Shanghai and Shenzhen Stock Exchanges). (6) Research business Since 2009, the company has positioned the development research center as a seller's research. With the company's strong support, the seller's research in the Development Research Center has made a leap-forward development in 20 10, generating commission income of 9010.5 million yuan. In addition, research business has played an important role in increasing the market share of 20 10 brokerage business. At the same time, the Development Research Center has made breakthroughs in third-party evaluation such as New Wealth and Golden Bull Award, laying a foundation for the company to study brand building. In 20 10, the Development Research Center won the first place in the Best Analyst Award of New Fortune, 8 industries were shortlisted, and 5 industries were shortlisted for the Golden Bull Award.