The vision of McDonald's is to become the best dining place and way for customers in the world.

Products: McDonald's will introduce hot and fresh products for customers, that is, MADEFORYOU mode, with Chinese name: FORYOU. Every customer will produce products immediately after ordering. Ensure to provide customers with the freshest products. Unified product model: all McDonald's products will have the same standards, which can ensure that the products you eat at every McDonald's taste almost the same. This is an advantage of western food. Unlike Chinese food, it is influenced by many factors, such as cuisine and personal taste. Western-style fast food is simple to operate after unified standards, and the products have the same taste, so there will be no different tastes made by different chefs.

Price: strive to achieve value for money or value for money. For example, the low-price strategy introduced now: ultra-low-price services such as 6 yuan breakfast, value-added lunch and 6 yuan snacks attract customers through low prices, thus bringing more new customers. Moreover, McDonald's adheres to the principle of value for money. When you visit the restaurant, you will not only enjoy McDonald's products, but also enjoy its services, such as smiling, children having gifts, taking children to play games regularly and so on.

Place: McDonald's provides the best place for customers, including: clean and comfortable environment, smiling service, receptionist providing extra services for customers, giving gifts to children and so on.

Promotion: Promotion is a 100% strategy that McDonald's needs to implement, and the promotion activities of various restaurants are synchronized. Moreover, McDonald's has new promotion activities almost every month, so frequent promotion will make customers feel fresh about McDonald's, thus attracting customers to patronize the restaurant.