Live broadcast requirements
In the live broadcast, some anchors will mislead the audience and induce them to buy products by exaggerating the efficacy of products and making false propaganda on the quality and use of products.
For example, food promotes the efficacy of treating diseases and losing weight. Non-special cosmetics promote whitening and freckle removal. "If you buy this bracelet, you can eliminate disasters and avoid disasters, and you can also get promoted and make a fortune!"
Sensitive words include: special effect, high efficiency, full effect, powerful effect, quick effect, air pressure harmony, good luck, good luck, all goes well ... These words and live broadcast propaganda methods are not allowed.
3, live broadcast for a long time without talking
In the live broadcast room with goods, you can't just show it to the product anchor but don't talk for a long time, or repeat a certain audio for hawking, without substantive product explanation and normal live broadcast interaction. This kind of live broadcast will be classified as intangible live broadcast.
4. Live broadcast leads to other platforms.
When some anchors broadcast live with goods, they don't sell goods directly in the live broadcast room, but hang their own micro signals to guide fans to trade privately.
Others will mark the guide and add WeChat on the product title and details page, which is also illegal and will be interrupted.
Live broadcast, otherwise the live broadcast room will be banned.
5. There are uncivilized terms in the live broadcast.
Uncivilized expressions such as provocation and abuse will also be judged as illegal in the live broadcast room, which will lead to the interruption or ban of the live broadcast.