First, a deep understanding of the connotation of industrialization is of great significance for promoting agricultural industrialization and accelerating the development of agriculture and rural economy in Jixi City.
Agricultural industrialization is market-oriented, interest-centered, relying on the leading role and scientific and technological progress, implementing regional layout, specialized production, integrated management, socialized service and enterprise management for agriculture and rural economy, forming a rural economic management model and industrial organization form of trade, industry, agriculture and farmers.
The basic feature of agricultural industrialization is to organize the production of agricultural products according to the market demand at home and abroad, which conforms to the development law of market economy. Because the main body of industrialized operation is enterprises, enterprises must first study the market; Based on local advantages, establishing leading industries conforms to the requirements of agricultural and rural economic restructuring; It connects the two links of production and marketing with leading enterprises, and implements the integrated management of trade, industry, agriculture, production and marketing, which is in line with the direction of the organizational system reform of rural production and operation. At present, the biggest problem in agriculture is the decentralized management of one household, which leads to the low degree of organization of farmers and the inability to form a joint force of economic development. Industrialization can effectively organize farmers to carry out mass production; It is based on scale management and specialized division of labor, which conforms to the objective reality of modern agricultural development and is conducive to the popularization of modern science and technology and standardization. At present, rural land planting can not be contiguous, which is not conducive to the popularization and application of machinery and technology.
The basic idea of agricultural industrialization is to determine the leading industries according to the market, implement regional layout and specialized production, rely on leading enterprises to drive, develop scale operation, and implement the industrial organization form of market leading, base driving and base contacting farmers. This idea emphasizes: market leadership, leadership and leadership base, and the base connects farmers.
The basic type and mode of agricultural industrialization: market-driven type. Such as jinxiang garlic, Shandong, and Hongxing corn in Jixi, Heilongjiang; Leading enterprise drive. Such as Wandashan Dairy in Heilongjiang and Marigold in Jidong County; Base drive. Such as vegetables in Shouguang, Shandong, and green rice in Hulin, Heilongjiang; Intermediary organizations, such as the vegetable association in the western suburbs of Jixi City, Heilongjiang Province, and the pig and chicken cooperative in Shandong Province; Compound, namely: company+intermediary organization+farmer. Such as Heilongjiang Jixi bitter gourd wine.
The rising process of agricultural industrialization: agricultural industrialization started earlier in developed countries in the world. In 1950s, the United States first put forward the concept of agriculture-related industries. Its original meaning is: the organic combination and integration of production, supply (addition) and marketing in agricultural reproduction. That is, agricultural production, industrial processing and commercial supply and marketing are no longer independent and closed systems, but are integrated into an organic whole, which solves the problems of poor sales of agricultural products, low added value and low agricultural benefits, realizes the continuous value-added of agricultural products in processing and sales, and improves the overall efficiency of agriculture. For example, corn in the United States can be processed into 100 products, including food, realizing the added value of processing. At present, the conversion rate of agricultural products processing in the United States is above 90%. 40-50% in China and 60% in Shandong.
China's agricultural industrialization arose from the reform and opening up. With the deepening of rural reform and the development of rural economy in the middle and late 1980s, China's agriculture and rural economy encountered the problems encountered by developed countries in the early stage of modernization, and it was difficult to sell agricultural products (such as pigs and chickens). During this period, farmers' income grew slowly. How to get out of the dilemma of difficult selling of agricultural products and slow growth of farmers' income? Shandong province is the first in the country to explore boldly. They first focused on solving the sales problem of agricultural products, that is, around the processing in the market, they successfully introduced the processing industry into the field of agricultural production and solved the sales problem of agricultural products. Zhucheng county, Shandong province put forward the integrated management strategy of trade, industry and agriculture for the first time on 1987. This strategy has been put in place in one step, becoming 58 of the top 100 counties in China. Sanyuan Bamboo Village in Shouguang County, Shandong Province, cut crops and saved money in that year, which led the county to develop into a vegetable industry. This county has become one of the top 100 counties in China with strong economic strength.
At the end of 1990s, the agricultural development in China entered a new stage. The relationship between supply and demand of agricultural products has undergone fundamental changes. From the long-term shortage in the past to the basic balance of the total amount, the agricultural development in this period was constrained by both resources and markets, and sometimes the market demand constraint was more prominent. How to develop rural economy around market demand and solve the problem that agricultural products can't be sold, the slow growth of farmers' income has become the primary problem of agricultural and rural economic development in this period. At the same time, during this period, the Central Committee of the Communist Party of China confirmed the status of the non-public economy. Since then, leading enterprises in various forms of agricultural products processing have mushroomed all over the country, making outstanding contributions to adjusting agricultural structure and increasing farmers' income. 20011The Central Economic Work Conference made a scientific conclusion that "supporting industrialization means supporting agriculture, and supporting leading enterprises means supporting farmers". During this period, agricultural industrialization was highly valued by all parts of the country and developed very fast. Theoretical circles have also fully studied and affirmed industrialization.
One view is that agricultural industrialization is the second institutional revolution after rural household contract management;
(1) solved the problem of scale operation; Judging from the practice of agricultural modernization abroad, scale management is the main symbol of agricultural modernization, and the farms in the United States are all over 10 thousand mu.
(2) solving the problem of low degree of organization; The decentralized management of farmers can never form a joint force of competition, and only by organizing can they produce a joint force.
(3) The problems of specialized production and standardized production have been solved.
Another view is that agricultural industrialization is the only way to adjust the economic structure of agriculture and rural areas and realize agricultural modernization.
There is also a view that agricultural industrialization is an inevitable choice for China to meet the international competition of agricultural products and realize agricultural modernization after its entry into WTO.
In short, these views are strategic, as General Secretary Hu pointed out: developing agricultural industrialization is a directional and overall event. 、
Great strategic significance of developing agricultural industrialization: As far as Jixi City of Heilongjiang Province is concerned, developing agricultural industrialization has the following four strategic significance:
First of all, the development of agricultural industrialization is of great strategic significance to the strategic adjustment of Jixi's economic structure. Jixi is currently the two major economic structures of coal and agriculture. As a short-term strategy, coal can maintain the current development speed of Jixi economy, but this is limited by reserves and mining speed. Judging from the current reserves and annual production, there is only a few decades of mining period.
What to do after decades is a long-term strategic issue that Jixi policymakers must consider. The basic goal of this strategy is to cultivate, adjust and develop a pillar industry from now on, so that the pillar industry of coal can support Jixi's economy before withdrawing from the historical stage. So what is this industry? As far as Jixi's current conditions are concerned, only the agricultural industry can be competent. This point was also decided by the Municipal Party Committee 12345 10 project, which was widely recognized by people of insight in Jixi.
If agriculture is a strategic pillar industry for Jixi's long-term development. So, what kind of development path should agriculture take to achieve this strategic goal? The answer is: the road to green industrialization. This is also determined by the project 12345 10. The so-called green industrialized operation means that the development direction of our agriculture is green agriculture and the road we take is industrialized operation.
Why is green agriculture the direction? Because the development of green food industry conforms to the direction of sustainable agriculture. There is only one earth. At present, the population has increased sharply, the land has decreased sharply, soil erosion and environmental deterioration, and sustainable development and scientific development have become the theme. ② The food industry is an eternal sunrise industry, and the green food industry is safe and nutritious, which is the consumption trend in the world today. ③ The price is attractive. The price of organic food is 1 _ 10 times higher than that of ordinary food. (4) Leading products in international agricultural trade competition (caused by agricultural product quality standards).
So, why take the road of industrialization? To develop green food agriculture, we must take the road of industrialization. Because this road is a successful agricultural development road proved by practice; It is a successful way to increase farmers' income, cultivate financial resources and increase farmers' income. The total GDP of many county-level cities in Shandong Jiaodong Peninsula is close to 20 billion yuan, which has surpassed that of our city. Among them, the share of agricultural industrialization is 60-70%, and the fiscal revenue is more than 654.38+0.2 billion yuan, which also exceeds that of our city. This year, some counties will break through the 2 billion yuan mark, of which the contribution rate of agricultural industrialization will reach 70%; The per capita income exceeded 5,000 yuan, of which 3,000 yuan was contributed by industrialization to farmers.
It can be seen that agricultural industrialization has important strategic significance for the development of Jixi's agricultural economy and the strategic adjustment of the city's economic structure.
Secondly, the development of agricultural industrialization is of great significance to the adjustment of agriculture and rural economic structure in Jixi City. Doing a good job in the adjustment of agricultural and rural economic structure is an inevitable trend of agricultural development under the new situation, an important means to improve the development degree of agricultural industry and the degree of farmers' organization, and a strategic measure to realize the goal of building a well-off society in an all-round way. The development of agriculture and rural economy is constrained by resources and market demand, which requires us to arrange the rural economic structure reasonably according to resources and market demand in order to maximize rural economic benefits. At present, some contradictions such as poor sales of agricultural and sideline products, low prices and slow growth of farmers' income are constantly exposed, which are mainly caused by unreasonable rural economic structure. The fundamental way to solve these problems is to speed up the strategic adjustment of agricultural and rural economic structure. The so-called strategic adjustment of economic structure does not mean simply adjusting the planting and feeding ratio of various agricultural products, nor is it the old mindset of grasping agriculture (what to catch, what not to sell, long-haired rabbits, large double sets of corn and so on). Farmers say you should never do it, but adjust the economic structure with a brand-new market-oriented management concept. It is to regard leading enterprises as the core of agricultural economic restructuring and take the road of industrialized management.
This is because: leading enterprises can not only effectively connect the small production of thousands of households with the ever-changing big market, but also effectively solve the sales problem of agricultural products. Developing a leading enterprise will promote the development of an industry and realize industrial upgrading. Generally speaking, one-time processing of agricultural products can increase the value by 5%; The second processing can increase the value by 15-20%, and the third processing will be higher or even double. The development of leading enterprises can also improve the degree of organization of farmers and promote the adjustment of rural organizational structure through the development of cooperative organizations, professional associations, cooperatives and other intermediary organizations. Mashan Bitter Melon Wine, Jidong Marigold. Judging from the current situation of per capita arable land 1.4 mu in rural areas of China, the contradiction between decentralized management and large market will always be an obstacle to agricultural modernization. Therefore, the way out lies in promoting the reform of rural management system, organizing farmers and implementing large-scale production. Agricultural industrialization has played this role.
Three, the development of agricultural industrialization is of great significance to improve the level of agricultural science and technology, standardization and international competitiveness of agricultural products in our city. After China's entry into WTO, agriculture has been placed in the general pattern of international economic integration competition, and we are increasingly feeling the pressure of international agricultural products competition, which is not only reflected in the price, but also in the technical barriers to trade set up by various countries to improve their agricultural products standards (some products have a detection index exceeding 100, which is a red wall that is difficult to cross). The practice in Shandong proves that overcoming this pressure challenge can only be achieved by improving the competitive strength of leading enterprises, and the improvement of the competitive strength of leading enterprises must be achieved by improving the level of science and technology and standardization. Shandong Zhucheng Foreign Trade Group takes the road of improving the international competitiveness of agricultural products according to the international standards of agricultural products and relying on scientific and technological progress to realize the export of agricultural products and earn foreign exchange of 250 million US dollars. Pay more than 300 million yuan in taxes.
Fourthly, the development of agricultural industrialization is of great significance to Jixi's agricultural efficiency and farmers' income. At present, the agricultural benefit is not high, and it is difficult to increase the income of agricultural exhibitions (last year was an exception, the policy income increased by more than 240 yuan). The way to solve this problem is to develop agricultural industrialization, because: developing agricultural industrialization can provide farmers with a stable income channel, and there is no need to worry about not selling it, and farmers' income will be greatly improved. For example, sweet corn, marigold, green rice, millet and white melon in Jixi have become important industries for farmers to increase their income steadily; Developing agricultural industrialization management can organize large-scale production, thus improving agricultural benefits. Scale operation enables the role of machinery and technology to be brought into play; Developing agricultural industrialization is an important way for rural areas to move towards industrialization and urbanization. From the practice of developed countries, the symbol of agricultural modernization mainly depends on the degree of agricultural industrialization and rural urbanization. Industrialization has accelerated the development of small towns, township enterprises and rural labor transfer, promoted the integration of urban and rural economy and broken the dual economic structure; Developing agricultural industrialization can improve the correlation between agriculture and other industries, promote the coordinated development of the three industries and prosper the rural economy. For example, Shouguang vegetable industry has promoted the development of seed, agricultural film, pesticide, chemical fertilizer, machinery, packaging, transportation, service, exhibition and other related industries. Together with the vegetable industry, it will create a fiscal revenue of 600-700 million yuan for this county.
Second, the development of agricultural industrialization in Jixi City
After years of development, Jixi has made some achievements in promoting agricultural industrialization. First, a number of leading enterprise groups with complete categories and various forms of ownership have been developed. There are leading enterprises from rice, flour, oil, grain, economics and feeding to meat, eggs, milk, livestock and poultry products to the processing of northern medicine. At present, there are 74 leading enterprises in the city, including national enterprises 1, 6 provincial enterprises, 24 municipal enterprises and 8 county enterprises1. In 2004, the output value of leading enterprises was 336,543.8 billion yuan, the processing capacity of agricultural products was 4.34 million tons, the sales income of agricultural products was 2.7 billion yuan, the profit was 6,543.8 billion yuan, and the tax revenue was 50 million yuan. Among 74 leading enterprises, private enterprises account for 20%, joint-stock enterprises account for 6 1%, and other forms account for 19%.
Second, a number of competitive export-oriented leading enterprises have been developed. From the original two households to the current eight households, from a single rice export to rice, steamed rice, bean powder, sweet corn, melon seeds, honey and other products. (Daxing rice industry accounts for 65% of rice exports (bulk trade), and Lvdu rice exports account for 60% (border trade)).
Third, a number of industrialized emerging organizations have been developed. There are more than 320 cooperative organizations, professional associations and intermediary service agencies in the city. It has improved the degree of organization of farmers, such as Jing Yukun, a broker in the western suburbs, Mashan Bitter Melon Planting Association, Mishan and Jidong Pig Association, Dairy Cow Association and Watermelon Association.
The fourth is to cultivate a number of well-known, well-known and well-known brands. For example, Wandashan, Zhu Bi, Zhenbaodao, Hulin, Xingkai Lake, Xinhe and other brands are very influential at home and abroad.
The fifth is to cultivate a number of markets belonging to the enterprise itself. Beijing, Shanghai, Guangzhou, Dalian and other large and medium-sized cities have more than 70 enterprise product sales outlets in our city, and the United States, Russia, Japan, South Korea and other countries have more than 50 sales organizations.
The above "five ones" also basically reflect the current development status of industrialization in Jixi City. At present, the leading enterprise * * * affects 5.03 million mu of the base, raising 3.37 million livestock and poultry, connecting farmers143,000 households, and the average income of farmers 1050 yuan.
The above are the achievements of Jixi agricultural industrialization in recent years. If these achievements are compared with those in the 1980s and 1990s, they are indeed huge and develop rapidly. From a national perspective, the gap between us is huge. Leading enterprises are small in scale, weak in competitiveness and weak in pulling. Zhucheng County, Shandong Province, a foreign trade group engaged in agricultural products has an annual output value of 6.4 billion yuan and a tax revenue of 300 million yuan. A Delis pig slaughtering plant has an annual output value of 3 billion yuan and a tax revenue of more than 2 billion yuan, while the total industrial output value of Jixi City is only 3.3 billion yuan and the tax revenue is 50 million yuan. Zhucheng's industrial division of labor is very star-shaped, with a high degree of specialization and standardization. Almost every agricultural product is influenced by leading enterprises, and the processing conversion rate of agricultural products is above 70-80%, which is close to 90% in the United States. We only have about 30%, and industrialization has driven farmers to increase their income by 3,000 yuan per capita. The average income of our family is 1050 yuan. Industrialization has contributed more than 60% to finance, reaching more than 700 million yuan. Many counties with good agricultural industrialization, such as Zhucheng, Shouguang, Laiyang and Jinxiang, not only have high fiscal revenue, good urban infrastructure and investment environment, but also have high farmers' wealth, with per capita income exceeding 5,000 yuan. The gap between the rich and the poor is small and there are few social problems. The Gini coefficient here will not exceed 0.4, which is the warning line, while China has reached 0.45, and Jixi may be higher than this figure.
Why is the gap so big? I think apart from the regional economic gap-offshore and economically developed areas. I think the main gap lies in:
One is the gap of ideas. Policy concept, leadership concept, market concept, administrative concept and enterprise management concept. The concept of farmers' self-sufficiency, the concept of not being afraid of others getting rich when they get rich, discriminates against foreigners. The concept of power privatization, also known as the "master" concept (power is used for self-benefit, not for the people, but for enterprises, and this culture can only produce corruption, but can not cultivate large enterprises, etc. ) relatively old, the concept is not open enough, which is not conducive to the development of market economy and leading enterprises. The policy concept gap is that you say you are, I do mine, there are orders that can't be done, there are prohibitions, and there are many policies that are really difficult to implement; The gap of leadership concept is that the concept of leading agriculture in the planned economy period still has the market; The gap of market concept is the lack of understanding of market economy; The administrative concept gap is that the service consciousness is poor and the management consciousness is strong, which cannot be ignored; The gap in business philosophy of enterprises is that they have poor awareness of becoming bigger and stronger through their own efforts, but they have a lot of loans and investments.
The second is the gap in the economic development environment. There is a gap between China and the developed regions in policy environment, institutional environment, cultural environment, service environment, legal environment, infrastructure environment (the bottleneck of railway transportation) and financial policy environment. The gap in the policy environment is that our policies are not as favorable as others, and there is a big gap in implementation; The gap in institutional environment is caused by some of our administrative systems. The institutional cost of enterprise management has exceeded the profits of some small enterprises, and large enterprises are also overwhelmed. The cultural environment gap is that we lack Qilu culture to train talents like Shandong. The gap in service environment is that restrictions, restrictions and eating must be repeated; The gap in legal environment is mainly due to the lack of effective protection for enterprises; The basic environment is traffic, transportation, electricity, communication, etc. The financial environment is mainly loans.
The third is the gap between the competitive strength and development scale of enterprises. At present, there are only three leading enterprises in Jixi whose real output value exceeds 100 million yuan. Others are generally below 50 million yuan, and the output value of 74 county-level leading enterprises is below 6.5438+million yuan. Therefore, leading enterprises are not only weak in foreign competitiveness, but also weak in domestic competitiveness.
Three. Opinions on accelerating the development of agricultural industrialization
1. Understand the situation clearly and improve the understanding of developing agricultural industrialization.
At present, the two major trends of international agricultural products competition are collectivization, and branding (branding is also quality) is the product of a highly organic combination of industry and agriculture. That is, we often say that agricultural industrialization is highly concentrated. Around this trend, all parts of the country are catching up and forging ahead bravely. In the development of agricultural products processing industry, the scale, standard, quality and brand have been improved, especially the export of agricultural products in Shandong has accounted for 1/4 of the whole country, and the export earned 8 billion US dollars. The situation is gratifying. But for us, the situation is urgent. If the agricultural product processing industry is not seriously developed, it can only be a big city with raw material supply, a weak industrial market where agricultural profits are exploited, and a small financial market. In the fierce competition within the framework of WTO, we can only be slaughtered. As a man of insight in Jixi, we should realize this clearly and the great significance of promoting green food and agricultural industrialization management strategy in the 12345 10 project proposed by the municipal party Committee.
2. Strengthen leadership and create an economic environment conducive to the development and growth of leading enterprises.
To strengthen the leadership of agricultural industrialization, I think governments at all levels should mainly do two things well. If it is done well, industrialization will naturally flourish, and the rural economy and local economy will naturally make a big leap.
One thing is to cultivate, introduce, support and develop leading enterprises, which is the key to the development of agricultural industrialization. This problem will be discussed later.
Another point is to create an economic environment suitable for the development of leading enterprises, which is the key to the development of leading enterprises. Without a good economic development environment, there will be no development and growth of leading enterprises.
(1) It is necessary to intensify environmental governance and rectification, resolutely remove some institutional obstacles and obstacles that are not conducive to economic development, establish a relaxed and attractive economic environment conducive to enterprise development in combination with deepening reforms, and resolutely crack down on corrupt behaviors such as eating empty salaries and abusing power.
(2) To formulate preferential policies and further increase support for leading enterprises (finance, land, project approval, finance, transportation, electricity, etc.). ). The land policy in Zhucheng, Shandong Province is quite favorable. The government will give 100 mu of land for large-scale investment projects free of charge, and Beijing Foton Motor imported from this county will deliver 200 mu at one time.
(3) Strengthen service awareness and improve service quality. (Shandong Tai 'an and Dongying Convenience Services)
To carry out convenient service (one-stop service), it is necessary to formulate detailed rules for quality service, rewarding the excellent and punishing the poor. It is necessary to carry out service supervision and regularly supervise the service status of civil servants.
3. Take the construction of leading enterprises as the core, and comprehensively improve the level of industrialized operation.
The construction of leading enterprises is the key to the development of agricultural industrialization. Shandong's practice has proved that developing agricultural industrialization. There should be leading enterprises, big leading enterprises and leading enterprises with strong competitiveness and driving force.
First of all, we should vigorously attract investment and attract foreign investment in projects, enterprises and processing. In particular, relying on the advantages of resources, a group of deep processing enterprises of agricultural and sideline products with relatively high scientific and technological content and market at home and abroad should be established. It should be said that this is a shortcut for Jixi to develop leading enterprises at present, and it is necessary to do a good job with the strength of the whole city, especially the deep processing of livestock and poultry. Shandong, a place with relatively fast economic development, is still introducing foreign capital and strategic partners. Shuangcheng City, Heilongjiang Province introduced Nestle enterprises to develop dairy industry, with an annual tax of more than 200 million yuan. The development of dairy cows accelerated farmers' income. Yili was introduced to Dumont, a poor county, and nearly 70,000 cows were developed. When farmers are rich, their finances are also rich, and their annual tax revenue is nearly 200 million yuan. Then, if agricultural industrialization is to be regarded as a major strategy of Jixi's economic development, it is necessary to increase the intensity of attracting investment, accelerate the pace of attracting investment, and become a deep-processing enterprise of agricultural products.
Secondly, we should make the existing leading enterprises bigger and stronger.
(1) It is necessary to accelerate the pace of enterprise reform and realize the diversification of enterprise property rights. In accordance with the principle of retreating from the country and advancing from the people, we will speed up the restructuring of leading enterprises, actively attract domestic and foreign capital and private capital, and implement acquisition, merger, leasing, holding and equity participation in state-owned leading enterprises (like Daxing Rice Industry). In the past few years, we have made some achievements in the reform of property rights system of leading enterprises, but some joint-stock system reforms are still incomplete, public and private are not divided, and property rights are unclear. For example, Hulin Lvdu Group and Mishan Emerald Group still need to further deepen the reform. The more thorough the reform, the better. For example, Daxing Rice Industry and Haitai Company will help leading enterprises to become stronger and bigger. Practice has proved this point, and Shandong's experience has also given us inspiration. It is important to vigorously develop private and non-public enterprises in the publishing of leading enterprises.
(2) Accelerate the pace of enterprise restructuring and transformation to achieve enterprise scale expansion. Adhere to asset integration and reorganization as the core, break geographical boundaries, ownership boundaries and management authority, accelerate the pace of enterprise restructuring and transformation, expand the scale of enterprises, enhance competitive strength, and achieve strategic upgrading (like Beidahuang Rice Industry). An important problem in the development of leading enterprises in our city is that the scale of enterprises is too small and there is not much driving force. The output value of agricultural products processing enterprises in the world is more than 50 billion dollars, the largest in China is 654.38+0.2 billion yuan, the largest in our province is more than 3 billion yuan, and the largest in our city is only more than 2 billion yuan. Therefore, it is necessary to expand the scale of enterprises. To speed up enterprise restructuring, we must take asset restructuring as the core. It should be noted that enterprise reorganization is not a simple combination, nor is it a simple effect of 1+ 1=2. The scale of enterprises must be large, which is the development direction of agricultural industrialization.
(3) Accelerate the standardized production of agricultural products and realize the extroversion of enterprise market. To open up foreign markets of agricultural products, we must vigorously promote standardized production of agricultural products, organize standardized production according to the quality standards of agricultural products in exporting countries, and achieve ten unifications: unified technical standards, unified seed and material supply, unified technical services, unified processing, unified packaging, unified labeling, unified quality, unified price, unified reorganization and unified sales.
At present, Jixi agricultural standardization is still in the domestic standard stage. Because few enterprises drive the export of agricultural products, many bases still don't know what is the international agricultural product standard and what is the agricultural product standard of exporting countries, which is far from Shandong agriculture. The main problem is that we lack leading enterprises to open up foreign agricultural products markets. On this issue, governments at all levels have great responsibilities, and enterprises are the unshirkable mission. Otherwise, agriculture can't be standardized, enterprises can't actively participate in the international competition of agricultural products, and our agriculture can never be modernized. So we must pay attention to standardization and extroversion. The foreign trade department should play an important role in extroversion, help enterprises cultivate foreign trade talents, contact foreign businessmen and provide foreign trade information.
(4) Take quality as the core, speed up the creation of brand-name products and realize the branding of enterprise management. We should focus on improving product quality and make great efforts in three aspects: brand integration, brand promotion and brand building. The core of brand building is quality, which should be regarded as the life of an enterprise. The trend of modern market competition is branding, and the competition of agricultural products is no exception. Nestle, Coca-Cola, Wahaha, Mengniu, Yili, Wandashan, etc. Not only has a very high market share, but also has a fairly high price and profit. A well-known brand can make a party's economy. The intangible assets of Wandashan brand are worth 5 billion yuan. At present, Jixi has only one famous brand except Wandashan, and only two famous brands. Therefore, Jixi should work hard on the brand of agricultural products, build well-known brands, improve the strength of enterprises and enhance the level of industrial management.
(5) Accelerate the scientific and technological innovation of enterprises and realize the modernization of enterprise management. The strength competition of modern enterprises is scientific and technological competition, and scientific and technological competition is talent competition in the final analysis. We must hire talents at great expense and high salary; It is necessary to speed up the transformation and renewal of enterprise equipment, speed up the renewal of management means, and strive to realize the modern management of enterprises; It is necessary to speed up scientific and technological innovation, cooperate closely with scientific research institutes and universities, and speed up scientific and technological research.
The focus of scientific and technological innovation should be independent development of new products and technologies. An enterprise must have new technologies and new products with independent intellectual property rights, otherwise it will not be competitive. The government should give support to scientific and technological innovation of enterprises, including financial support, technical support and information services.
(6) Accelerate the development of featured products and realize the characteristics of enterprise development. The specialties such as northern medicine, rare birds, sweet corn and bee products are our advantages in Jixi, but at present, the development level is very low and the enterprise scale is small. Governments and enterprises at all levels should make breakthroughs in these fields.
(7) Accelerate the construction of marketing system and realize enterprise marketing networking. There are 427 exits in this city. The establishment of marketing network is very important for an enterprise. An enterprise should not only pay attention to opening sales outlets and establishing sales organizations in various places, but also learn to use information network marketing and learn modern marketing methods such as chain stores, supermarket distribution and futures agents.
Doing a good job in product sales is the ultimate realization of agricultural industrialization. If it is done well, leading enterprises will develop and agricultural industrialization will continue to develop, otherwise this industry will shrink.
(8) Accelerate the innovation of management mechanism and realize the close connection of interests. In the development of agricultural industrialization, we should adhere to the "win-win" interest linkage mechanism, and actively guide farmers to form close economic interests with leading enterprises in the form of orders or shares in land, products, capital and technology according to the principle of mutual willingness.
First, there must be an order. Reflect the breeding standards, quality and price;
Second, there must be a return on benefits. Leading enterprises engaged in agricultural products processing must realize the second or third value-added of agricultural products processing, and the value-added part should be shared by base farmers, otherwise farmers will not plant and raise for the enterprise.
Third, we must build mutual trust. The integrity of enterprises and farmers will be severely tested by market prices and profits in the course of operation. The chickens exported by Zhucheng Foreign Trade Group were hit by bird flu, and the chickens ordered for purchase were severely tested, but the group still guaranteed the purchase and the government also gave great support.
Fourth, there should be intermediary organizations to coordinate the interests of both sides. Develop the model of company+intermediary organization+farmer. For example, Shandong experience, marigold in eastern Hebei, bitter gourd wine in Mashan and so on.
(9) Accelerate the innovation of enterprise management system and realize the diversification of agricultural industrialization organization forms.
Focus on the following six forms of industrial organization to make breakthroughs. First, it is driven by leading enterprises; The second is market-driven; The third is driven by leading industries; The fourth type is cooperative organization-driven. Promoted by cooperatives, professional associations and brokers; Fifth, driven by the production base; Sixth, company+intermediary organization+farmer compound. Yuan Chaoyou, Agriculture Committee of Jixi City, Heilongjiang Province