BJ60 can stand out from many competing products at the same level, which mainly has the following advantages.
Advantage 1: high cost performance shows strength, and low price is close to people's hearts.
As soon as BJ60 was exposed, it caused widespread concern. Many users focus on BJ60, and its next move is also stimulating the market, even making off-road SUVs, which were originally niche markets, attract more and more consumers' attention.
In March last year, the draft was exposed, and the core information of BJ60' s official exposure, such as the length of 5 meters, the breaking of 100 seconds and the fuel life of 1000 kilometers, aroused the appetite of hard-core cross-country fans. Shortly after the exposure of the draft, BJ60 made a stunning appearance in the eastern suburb of Chengdu. Pixel windmill clothes with meadow Yuan Ye and distant forest mountains, and U-shaped grille surrounded by LED bars, these design elements add a bit of scientific and fashionable temperament to BJ60, and the chassis configuration with four-wheel independent suspension also indicates that BJ60 is superior to other hard-core off-road SUVs in this respect.
What is even more surprising is its price. The medium and large hard-core off-road SUV models on the market are priced at around 500,000. Even if consumers pay 500 thousand, it is difficult to get comfortable configuration at home. The BJ60, which has both home and off-road performance, only costs 239,800-285,800 yuan. Comparatively speaking, BJ60 is undoubtedly more intimate and cordial.
Advantage 2: Non-loaded body+four-wheel suspension, hard core strength is better than other products.
When designing BJ60, Beijing Off-Road focused on the "home" market. Therefore, once BJ60 was launched, Beijing Off-Road also brought a brand-new concept of "home game" to the market. The so-called "family play" means taking the whole family to travel, go camping and go off-road life. From "player" to "home play", BJ60 bears the demand of taking the whole family to travel.
Before BJ60, for the off-road market, home and off-road were like a pair of "fish and bear's paw", which made people unable to have both, which discouraged many consumers who had both off-road hobbies and home needs. Now the off-road demand is gradually moving from the niche to the public, and the off-road models will naturally change, so Beijing Off-Road launched BJ60.
From the hardware point of view, BJ60 is definitely a hard core. Non-loaded body, part-time four-wheel drive system, three differential locks, self-developed ATS all-terrain driving system, crawling mode and other configurations enable BJ60 to easily conquer off-road sections such as bunkers and mud pits, which even experienced off-road enthusiasts deeply love.
Most importantly, BJ60 is equipped with a 2.0T engine, with a maximum rated power of 196kW and a peak torque of 406n·m, and its performance has touched the ceiling of the 2.0T engine. Beijing Off-Road also equipped this engine with a 48V motor to form a light mixing system, and the torque output can still be broken. With this dynamic performance, BJ60 can let you go anywhere you want, whether you want to go to Zhou Bianyou or travel long distances.
How does BJ60 balance home use and comfort? The answer is to change the traditional suspension form. Different from other hard-core off-road vehicles, BJ60 does not adopt the combination of non-loaded body and integral axle suspension, but adopts four-wheel independent suspension. For example, in the case of unpaved road surface, four-wheel independent suspension can bring better lateral support, and can also alleviate the impact of road surface on passengers in the car in situ, so that even if the whole family goes camping in the wild, they don't have to worry about fatigue or carsickness.
In the eyes of many people, perhaps "non-load-bearing body+four-wheel suspension" is an act of "violating the decision of ancestors", but under the condition of ensuring off-road performance, BJ60 can bring the fun of off-road to more families in China, and this result is a good thing anyway.
Advantage 3: Intelligent and luxurious interior, BJ60 is so "intelligent" that you doubt it.
BJ60 not only adopts more comfortable independent suspension, but also adds many comfortable configurations that hard-core off-road vehicles do not have.
From the perspective of texture and safety, BJ60 car is wrapped in a large area of soft leather, so you don't have to worry about bumps even if you encounter bumps. It also provides electric adjustment, heating, ventilation, massage, leg rest and other functions. After all these functions are turned on, you will feel that long-distance self-driving is also a piece of cake.
The car also provides 256-color ambient lights, wireless charging, three-temperature automatic air conditioning, Yin Fei Lux audio and other configurations, which are not too many compared with luxury brand SUVs. These configurations have definitely subverted the imagination of many China consumers for hard-core off-road.
What really distinguishes BJ60 from other hard-core off-road SUVs is its strong sense of science and technology. 10.25 inch full LCD instrument, 12.8 inch central control panel and HUD head-up display. The three screens integrate vehicle control, entertainment and information display, which not only makes it more convenient for the whole family to travel around the country, but also makes the family's journey less boring. Auxiliary functions such as 540 transparent chassis also make the whole family travel safer.
The overall configuration, interior and performance are very cost-effective, which not only shows us the hard-core strength of Beijing off-road, but also shows us the brand intention of Beijing off-road. This BJ60 can really open the off-road "home play" market and let our whole family play together.
This article is from Hyundai Motor News, the author of Easy Car Number. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.