[ car home? Industry]? When the wheel of time enters 22, the whole world is full of uncertainty. The COVID-19 epidemic situation is superimposed with international changes, and the automobile industry is under pressure. Is a poem-"? I don't know. Wind? /? Which direction is it blowing? "
Churchill said, "Don't waste a good crisis." A series of symbols, such as transformation and upgrading and digital infrastructure, are giving birth to a new round of automobile revolution. The key to unlocking the difficult problem-"new consumption" has become the key motivation to activate the supply potential and reconstruct the competitiveness of big countries. The second "China Automobile New Consumption Forum" to be held in Changsha, Hunan Province on August 18th will discuss the "new direction, new mode and new opportunities" of automobile consumption.
The forum was hosted by China Automobile Industry Association, jointly sponsored by Changsha Municipal People's Government and hosted by car home, which gathered innovative business forces from automobile, science and technology, travel and cross-border fields. The main agenda consisted of three sections:
New economy and new consumption? From the current macro-economic and industrial development background, look for new kinetic energy to stimulate automobile consumption.
insight into automobile consumption? For you to disassemble the behavior preferences of car buyers and travel users, the annual release of automobile consumption in China will also make its debut.
car marketing password? Explore how to adapt to the digital trend, innovate marketing and services, and continue to win the favor of consumers.
With so many activities in the circle, what's different about "China Auto New Consumption Forum"? First of all, I have to mention the "China Automobile Consumption Experience Exhibition" held in the same period of the forum. The creative space of 1, square meters builds a dialogue platform between brands and consumers, which is the first panoramic display of the new automobile consumption ecology in China.
The most exciting Party—— is the "22 car home 818 Global Car Night" jointly created by car home and Hunan Satellite TV. Through the cross-border marketing of multiple elements such as cars, entertainment, culture and art, it has created a "broken circle" super IP in the automobile industry. Let car enthusiasts from all over the country have the opportunity to participate in it, and enjoy the beautiful life of cars together to create the China Auto Festival. "219 car home 818 Global Car Night"
Of course, the forum itself is full of dry goods and worth looking forward to. Car home closely connects the client and the industry to create a cross-dimensional vibration, which has become the biggest attraction of this forum. Eight famous scenes have been arranged and will be shown to you immediately!
How does Famous Scene 1
grow against the trend? Let's answer this "sending proposition" first
Under the new economic normal, China's economic growth has slowed down, and with the continuous optimization and upgrading of its economic structure, the growth mode has also changed from the previous factor-driven and investment-driven to the innovation-driven one. The decline of automobile production and sales in China in recent years is the result of this round of adjustment. The outbreak of COVID-19 epidemic has caused the automobile industry to suffer heavy losses. Big waves wash sand, if you don't advance, you will retreat. How to grow against the trend is a life-and-death proposition that every automobile enterprise must answer.
Fu Bingfeng, executive vice president of China Automobile Industry Association, and Wang Qing, deputy director of Market Economy Research Institute of the State Council Development Research Center, will give a good solution to this problem from the domestic and international economic situation, policy trends and industrial trends. Can it help the whole industry turn crisis into opportunity and upgrade nirvana? We'll see the real chapter on the spot.
Famous Scene 2
This young people are not to be taunted, and live teaching in bilibili
Although the social skills of young people are a little rusty, the consumption potential is definitely the heart of brand owners. However, this generation of young people can't be offended. They are nomadic generation, pre-consumer generation and anti-996 generation. They hate the same paragraph, don't set up a flag, and refuse to preach ... If you want to get along with young people, you can't miss the "22 China Z Generation Automobile Consumption Insight" jointly released by car home and Deloitte.
Of course, when it comes to young people, we can't help but mention how bilibili, the first place of Nuggets, broke the circle one after another this year, entered bilibili for brand marketing. We invited Wang Kai, the general manager of marketing planning, to give a detailed analysis and explanation on the marketing delivery method in bilibili.
Famous scene 3
3? Auto giants are still fighting for their lives to make waves
From I am Yu Huanshui to My Elder Sister, and then to Nothing But Thirty, the atmosphere of the whole society is being hunted by "middle-aged anxiety".
3+ brothers and sisters are challenging the impossible, and car brands that are not satisfied with the old age are also making waves. 7+ Kia and 8+ Porsche will tell us about the rejuvenation and digital transformation of old car companies. Change is really painful, but without change, you won't even have a chance to suffer.
Famous Scene 4
22 Car Consumption Picture Book, this is amazing!
consumption upgrading means both material and mental upgrading. It has to be said that consumers are more professional than ever, and they are more critical about cars, but there are also times when they are "dazzling". For manufacturers, the new generation of consumers are characterized by digitalization, socialization and stratification. How to understand and adapt to this change and innovate marketing and service is also a big problem.
car home will release "Insight into the New Decade of Consumption-China Automobile Consumption Guide in 22" to help the whole industry and consumers grasp the market trends and gain insight into the consumption trends. Car home will also join hands with China Automobile Industry Association, an industry authority, to present you with a public, fair and sincere automobile consumption list.
Famous scene 5
Fancy pet powder, Chinese and foreign car companies staged a fairy fight
Automobile marketing has changed from simply selling products to value operation of product+service in the whole life cycle. User operation, omni-channel marketing service and best product experience have become new skills that car companies are scrambling to learn. If you have experienced the points in the official owner's APP to send masks, free flower arranging courses, ski coupons, or accidentally bought a brand-surrounding, paid software, you may realize that car companies have new tricks to please car owners.
If automobile marketing used to pursue flash marriage, now it wants to talk about a longer-lasting love. Yes, it's to set up a bean lover who loves fans. In this forum, SAIC, Lincoln, FAW Toyota, Beiqi New Energy, and Tencent will take turns to perform fancy tricks for praise. The explosive cases in 22, such as live delivery, community operation, store upgrade, experiential marketing and social marketing, will be deeply reviewed and carefully analyzed by front-line traders.
Famous Scene 6
Aces versus Aces, they are really "broken circle" old drivers
Since the word Marketing was first defined in 197s, people have been breaking the marketing ceiling again and again. Many people say that the automobile marketing bonus has disappeared, and the increment is getting harder and harder, but in fact, the marketing bonus exists every year, but every year is different.
Cross-border gameplay is becoming popular this year, and it has become one of the marketing means to ignite the discussion of social media, and major car companies are also striving to break the circle. We invited SAIC-GM-Wuling, who is the best manufacturer of masks and snail powder in the automobile industry, Aichi Automobile, the representative of the new power of car-making, the logging platform of e-sports, the military media Junwu Technology, and the football community to discuss how to successfully "break the circle" in automobile marketing. The three cross-border trump cards have thrown out marketing schemes to break the circle, and a round table has become a "bidding war" in seconds. Do you think this famous scene is exciting? Whose flowers will eventually fall, just waiting for you to come to the scene to watch the battle.
the famous scene 7
A is bursting! The CP of "Autopilot+New Energy" is too easy
We are not unfamiliar with the concept of autopilot, but we always feel that it is far away from consumers in application. Changsha is known as the first city of self-driving taxis. How do people feel about such a quiet way of traveling? At this forum, we invited Liu Haishen, general manager of Hunan, the operator of Baidu Intelligent Transportation Business, to bring us first-line data and observations.
when it comes to autonomous driving, we have to mention new energy sources. The future development trend of automobiles is autonomous driving of new energy vehicles, which has become an industry knowledge. Charging piles appear on the key list of national new infrastructure and become a hot topic in the new energy industry. Gao Haijun, Senior Vice President of Star Charging, will analyze the opportunities and challenges of the charging pile industry on the spot, and what benefits it can bring to new energy owners. It's up to you whether CP's sugar is good or not!
Famous Scene 8
Full of desire for survival, see how the light of domestic products can cut through thorns
China's manufacturing upgrading, industrial chain transfer and professional operation have brought the domestic products rooted in our cultural memory a highlight moment, and China automobile brands have also gained a large wave of fans with the rise of the national tide. However, the upgrading of brand image, the improvement of product positioning and quality, and the innovation of old business model still make China brand's road to survival full of thorns.
how does the light of domestic products cut through thorns? The heads of two mysterious car companies will share their understanding of the future development opportunities and challenges of China brand, and discuss how to break through the innovation bottleneck, accelerate ecological prosperity and promote the strategic change of enterprise competition from the three dimensions of application, technology and products. As the finale of "China Auto New Consumption Forum", if you don't watch it, you will lose!
we are in a moment of "dark clouds transpiration and subtle dawn", and the industry is slowly recovering in the struggle. We are in it with sincere heart and anxiety. "China Auto New Consumption Forum" may be the largest offline activity in the industry so far in 22. Welcome to sign up, let's grasp the pulse of consumption and pursue the changing direction of the tide!
Name of the event
China Automobile New Consumption Forum and China Automobile Consumption Experience Exhibition
Event time
August 18th, 22
Venue
Changsha International Convention and Exhibition Center
Please click on the PC entrance for registration? Mobile end entrance