On 202 1 12 14, Black Toothpaste posted a message on its official WeChat account, saying that Black Toothpaste would use the founding Chinese name "Haolai Group" instead of "Black". The updated "Dali Haolai" brand oral care products will be put on the market around March 2022.

The new packaging picture of the product shows that the "Haolai" on the new LOGO adopts anthropomorphic font design, retaining the iconic gentleman's head and the shining stars in the background. Regarding the name change, the official explanation is that the brand concept of "beauty comes from a smile" will be better interpreted in the future.

Brand history

In 1930s, Holly &; Hazel) was established in Shanghai, taking the lead in preparing black toothpaste with unique cool taste by using natural mint and natural spices.

In the late 1940s, Haolai Group established production bases in Hongkong, China and Taiwan Province Province, China.

From 65438 to 0995, Haolai Group chose Zhongshan, Guangdong Province to build a production base in China, and named it Haolai Chemical (Zhongshan) Co., Ltd., which has a world-class R&D center and a brand-new modern production base, and the variety of oral care products tends to be diversified.