What are the online media platforms?

Question 1: What are the major media platforms on the Internet? 5 points Internet media platforms are also divided into industries. Some are comprehensive and some are vertical. It depends on which industry you are in. For example, Xinhuanet, Phoenix, Sina, and NetEase are all.

Question 2: What are the mainstream new media platforms: digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, touch media... ...........

Question 3: What does new online media include? 5 points New media is relative to traditional media.

Ten years ago, the Internet was new media, or digital media was new media.

Nowadays, everyone says that the mobile Internet is a new media.

If I have to list them in detail: Internet, mobile Internet, digital TV network, etc.

As for the Weibo and blog mentioned above, I think they are new media applications. But in general, you should first determine what you mean by "media".

Question 4: What are the self-media platforms, such as the most popular self-media platforms:

1. Toutiao

2. Sohu self-media

3. Baidu Baijia

4. Technology categories such as Huxiu.com, iResearch, Sutu, Chuangye.com, I Dark Horse, etc.

5. Brief Book

6. WeChat public platform

7. WeChat

8. NetEase self-media

9. Sina Weibo

10. Various blog platforms such as Sina Blog, Tianya Blog, etc.

11. A little information

12. Self-media platforms in the webmaster circle such as Webmaster Home, A5 Webmaster Net

13. Various forums such as Autohome in the automotive field

14. Penguin Media Platform

15. Baidu Publishing Platform

16. Various column platforms.

17. Sina Kandian Platform (registration suspended)

18. QQ Space

19. UC Self-Media Platform

20. Zhihu

21. Phoenix News Media Open Platform

22. Douban

23. Sina Highlights

24. Taobao Master

You only need to register for the above platforms. If you can pass the review, you can publish articles there.

If you are into video, you can directly upload it to video platforms such as Tencent, Youku, Sohu, and iQiyi.

Youku Video also has a dedicated self-media video platform. After passing the review, you can also enjoy a share after the number of views reaches a certain amount.

Question 5: What is a new media platform? New media is not a general term for emerging or new media. New media should have its own relatively accurate concept. New media or emerging media are new media, which is a relatively narrow concept. Moreover, this concept cannot meet the needs of new media development, and is not conducive to industry communication. Therefore, Gefeng Media has summarized a relatively accurate definition of new media through research on media, analysis of a large amount of market data, and an overview of the industry's understanding of new media, combined with consumers' perspectives. This definition is based on certain basic research and is not an imposed concept. We hope it can be used by people in the industry to communicate and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition. It is hoped that this concept can promote in-depth exchanges in the industry and drive new development in the industry. This concept will also develop and progress with the development and changes of the industry.

For example, app 91 Assistant, etc. are all new types of platforms

Question 6: What are the new media types? New media types include:

Portals, E-mails, search engines, virtual communities, online games, blogs, wikis, podcasts, mobile text messages,

mobile TV, online TV, digital TV, mobile newspapers, online magazines, etc.

Some of them belong to new media forms, some belong to new media software, new media hardware and new media service methods.

New media communication methods have the following characteristics:

1. Full-time communication. The timeliness of information dissemination has four development stages: scheduled, immediate, real-time, and full-time. Full-time dissemination means that information can be released at any time.

2. Global spread. There are fewer and fewer geographical and spatial restrictions, and only equipment and transmission signals are needed to publish information.

3. Public dissemination. Communication is no longer a matter for institutions and media units. Everyone can participate in it, and anyone can be a reporter or editor.

4. Spread at full speed. The speed of communication is faster than that of old media, and communication activities can be carried out at the same time as the event occurs.

5. All-media communication.

The information disseminated is not only text or pictures, but also accompanied by multiple tactile channels such as audio and video.

6. Omni-channel communication. Clients are diverse, such as computers, mobile phones, text messages, etc., which can publish information.

7. Fully interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interviews, and distribution, and can post comments afterwards.

8. Decentralized communication. There is no such thing as "front page headlines". Different audiences can choose many topics for discussion. On the other hand, it also shows that new media diversifies news.

9. Go to agenda-setting communication. Information dissemination is no longer a relatively fixed wording pattern. Different news publishers can use their own language habits to spread information.

10. Self-purifying propagation. Although in the dissemination process of new media, the spread area of ??negative information is four times that of positive information, generally the relevant people will come forward to clarify the gossip, so the misunderstandings caused can basically be effectively contained.

Question 7: What are the top 10 Internet media rankings? Thank you. Sina, Sohu, NetEase, WeChat, MiLiao, 360 self-media platform, Baidu Baijia self-media platform, Toutiao media platform

Question 8: What are the mainstream media in China’s Internet industry? The following are the basic terms and meanings of the Internet industry. I hope it can help you.

1. Basic Internet terminology

1) Portal website

Portal website initially provided search engine and directory services. Later, due to increasingly fierce market competition, portal website was not allowed to Instead of rapidly expanding into various new business types, we hope to attract and retain Internet users through a wide range of businesses, so that the current portal business is all-encompassing and has become a "department store" or "online supermarket" in the online world. Judging from the current situation, portal websites mainly provide news, search engines, network access, chat rooms, electronic bulletin boards, free mailboxes, audio and video information, e-commerce, online communities, online games, free web space, etc. In my country, typical portal websites include Sina, NetEase and Sohu.

2) Website traffic

Generally speaking, website traffic refers to the number of visits to a website, which is used to describe the number of users who visit a website and the number of web pages that users browse. Commonly used statistical indicators include the number of unique users of the website, the total number of users (including repeat visitors), the number of web page views, the number of page views per user, the average time users spend on the website, etc.

3) Internet promotion

Internet promotion is the use of the Internet to carry out publicity and promotion activities.

4) Online advertising

Online advertising is advertising on the Internet. A high-tech advertising operation method that uses advertising banners, text links, and multimedia methods on websites to place or publish advertisements on the Internet and deliver them to Internet users through the network. Compared with the traditional four major communication media (newspapers, magazines, television, and radio) advertising and the recently popular outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media strategies. The Internet is a brand-new advertising media with the fastest speed and ideal results. It is a good way for small and medium-sized enterprises to expand and grow, especially for companies that conduct extensive international business.

5) Conversion rate

Conversions Rates, also known as conversion rate. In the Internet field, conversion rate refers to the ratio of the number of visits in which users perform corresponding target actions to the total number of visits. It should be noted that the corresponding actions referred to here can be user login, user registration, user subscription, user download, user purchase, etc., so the website conversion rate is a broad concept. Taking user login as an example, if for every 100 visits, 10 people log in to the website, then the login conversion rate of this website is 10%, and in the end there are 2 users subscribing, then the subscription conversion rate is 2%, and there is one When a user places an order to purchase, the purchase conversion rate is 1%. What needs to be noted here is that many people currently define website conversion rate as only registration conversion rate or order conversion rate, which are narrow concepts of website conversion rate. Conversion rate = number of visits that performed corresponding actions/total number of visits, measuring the degree of attraction of website content to visitors and the effectiveness of the website's promotion.

6) Bounce rate

Bounce rate refers to the percentage of users who leave after browsing only one page to a group of pages or a page. Bounces are the number of times visitors exited from the entry page without visiting any other page on your site. So the algorithm for the bounce rate is: the number of times you leave the website after browsing a page/the number of times you enter the website = bounce rate.

7) Second-bounce rate

The concept of double-bounce rate is that when the website page is expanded, the first click generated by the user on the page is called the "second jump". The number of times is the "two hops". The ratio of second bounces to page views is called the second bounce rate of a page. This is an important metric for measuring the quality of external traffic.

8) PR value

The full name of PR value is PageRank (page rank), which is a method used by Google to evaluate the "importance" of a web page.

9) Web1.0

The web1.0 era is an era where all heroes are competing for the Internet. It is the collective name for the first generation of Internet applications. The main feature of Web1.0 is that users obtain information through the browser.

10) Web2.0

Web2.0 is the collective name for a new type of Internet applications relative to Web1.0. Web2.0 pays more attention to user interaction. Users are both browsers and producers of website content. The so-called creator of website content means that every user on the Internet is no longer just a reader of the Internet, but also an author of the Internet; no longer just surfing on the Internet, but also a wave maker; in terms of model, it has changed from a simple From "reading" to "writing" and "community construction"; from being... >>

Question 9: What is media? What are the classifications? 1. The so-called media refers to the medium for disseminating information. In layman’s terms, it is a propaganda platform. Those that can provide a platform for the dissemination of information can be called media.

2. The four traditional The media are: 1. Newspaper; 2. Television; 3. Radio; 4. Magazine; in addition, there should also be outdoor media, online media, new media, such as mobile phone text messages, etc.

With the development of science and technology, new media are gradually derived, such as IPTV, electronic magazines, etc. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

According to the order of appearance:

1. Newspapers and publications should be the first media;

2. Broadcasting should be the second media;

3. Television should be the third media;

4. The Internet should be called the fourth media;

5. Mobile networks should be the fifth media.

Question 10: What are the social media platforms? List them all in detail.

As long as the website is needed, the theory is no need for blogs: such as Sina Blog, Blogger, Weibo: Twitter, Sina Weibo, Baidu i Tieba

Podcasts: such as Sina Podcast, Podcastalley

Wiki Category: such as ***, Baidu Encyclopedia

Forum category: such as 55BBS, Discuz!

SNS (social network) category: such as Facebook, Xiaonei.com