1, the goods here can attract consumers and make them happy to buy.

2, refers to the ideal price to sell securities, futures, etc.

Definition:

The selling point of products is the outpost of marketing and the breakthrough of marketing. Generally speaking, it appeared earlier than advertising words, although its brilliance may be covered up or integrated by the brilliance of later advertising words.

The so-called selling point is actually a consumption reason, and the best selling point is the most powerful consumption reason. It is the common sense of modern marketing (advertising and public relations) to find (explore and refine) selling points for products, and it is also the words that factory directors, managers, advertisers and planners have been talking about.

Obviously, the problem is not whether to find a selling point for the product, but how to find a selling point. The idea of selling point is devoted to this problem.

Selling point has long been a hot word in the market economy environment. For the concept of selling point, countless scholars have given countless definitions, but in the practical application process in the economic field, it is always so difficult for us to accurately grasp it.

The definition of selling point is: for consumers, the selling point is that competing products meet the needs of the target audience! For manufacturers, the selling point is a necessary thinking point in the hot market of competing products. For the product itself, the selling point is the reason why the product itself exists in the market.

Make sentences:

1, the developer takes the "sea view room" as a selling point and sells it to buyers at a price of tens of thousands of yuan per square meter.

Obviously, low price is a big selling point.

Food Festival is one of our main selling points this year, especially spaghetti.

How to write the selling points of products;

1, understand the target users:

First of all, we must deeply understand the needs, pain points and expectations of target users. Collect users' opinions and needs through market research, user feedback and competition analysis.

2. Find the thorny problem:

On the basis of understanding the needs of users, find out the most urgent problems or pain points that users need to solve. These pain points may be the difficulties encountered by users or the unsatisfactory status quo.

3. Highlight the solution:

The selling point of products is directly related to the pain points of users, highlighting the characteristics that products can solve users' problems. Explain how products can meet the needs of users and solve their pain points.

4, emphasize the value and benefits:

When writing the selling points of products, we should highlight the value and benefits of products and let users understand the benefits of choosing this product. Emphasize the characteristics, functions, performance and other aspects of the product, as well as the benefits and advantages brought by using the product.

5. Use specific cases or stories:

Through specific cases or stories, the selling points of products are combined with practical application scenarios. Describe the changes and gains of users after using the product, so that users can better understand the value of the product.

6. Use concise and clear language:

When writing product selling points, try to use concise and clear language, and avoid using too professional or complicated words. With simple words and direct expressions, users can quickly understand the selling points of products.