As a domestic digital entertainment platform, Youku's content system consists of four head content matrices of drama series, variety shows, movies and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self-channel. It has the largest content library in China, ranking first in the whole network, covering 80% of new cinema films. Youku's services cover membership, live broadcast, VR, home entertainment and so on.
Youku's website features
Personality, sunshine, vitality, fun, new players, points of interest, fine content, human experience, wisdom recommendation, entertainment interconnection, Youku has world-class venture capital support, and is one of the few websites in the domestic video field with an investment of more than 6,543.8 billion yuan. Investors include Sutter Hill Ventures, the oldest venture capital company in Silicon Valley, Farallon Capital, one of the largest investment funds in the world and the only investment fund in China.
Positioning, technology company with perfect integration of entertainment and technology, slogan, This world is cool, mission, let the world enjoy happiness, wisdom and emotion, vision, Internet content industry leader, creator of good memories of global users, enterprises with high happiness and innovation index, commitment, and cool entertainment experience.
These investment institutions are powerful, and their common characteristics are abundant funds and foresight, which provide sufficient ammunition for Youku's steady and orderly long-term development strategy.