1, spiritual layer
Spiritual layer is the core and subject of corporate culture.
The spiritual level of corporate culture includes the following six aspects.
(1) Enterprise Spirit It is the consciousness formed by the combination of modern consciousness and enterprise personality, and it is the basic belief, will quality and ideological realm that all (or most) employees of the enterprise abide by or have together. It is the result of summarizing, refining and advocating the positive factors in the existing concept consciousness, traditional habits and behavior forms of enterprises. Enterprise spirit is the source of enterprise culture, and enterprise spirit is the product of the development of enterprise culture to a certain stage.
(2) The highest goal of an enterprise is the pursuit of all employees, the concentrated expression of the value of all employees, and the starting point and destination of corporate culture construction. With clear and lofty corporate goals, we can stimulate employees' initiative, enthusiasm and creativity, enhance employees' sense of accomplishment and prevent short-term behavior.
(3) Business philosophy is the basic belief that business leaders will always hold in the whole production, operation and management activities, and it is also the philosophical thinking and abstract generalization of business leaders' production and management policies, development strategies and strategies. Its formation is determined by the social system and surrounding environment of the enterprise, and influenced by the thinking mode, policy level, practical experience and personal quality of the enterprise leaders.
(4) Enterprise spirit is a common code of conduct, which is a comprehensive reflection of enterprise culture in the aspects of employees' ideological style, traditional habits, working methods and production methods. The corporate ethos of an enterprise generally has two meanings. The first layer refers to the overall good ethos; The second layer refers to the unique atmosphere that distinguishes enterprises from futures enterprises. Once the enterprise ethos is formed, it will create a certain atmosphere in the enterprise, form the psychological set of the enterprise collective, form the consistent attitude and behavior of most members of the collective, and thus become an invisible great force affecting all members of the enterprise.
(5) Enterprise ethics is the norm and criterion of the high-speed relationship between people, units, individuals and collectives, individuals and society, and enterprises and society, including moral consciousness, moral relationship and moral behavior.
(6) the company's purpose. This refers to the value of an enterprise and its commitment to society as an economic unit.
The above six aspects are isomorphic to form the spiritual layer of corporate culture, each with its own emphasis and different angles; However, in essence, they are unified and coordinated. These six aspects overlap each other in content, so it is not necessary to distinguish them strictly when designing corporate culture. As long as these six aspects are covered in the content, the spiritual layer of this corporate culture is complete.
2. System layer
This is the middle layer of corporate culture, which mainly refers to the part that regulates and restricts the behavior of employees and organizations. It mainly stipulates the code of conduct and habits that enterprise members should follow in their production and business activities. The system layer mainly includes the following three aspects:
(1) universal system
Enterprises have some general systems, which should be incorporated into the general system of enterprises. Such as factory director responsibility system, post responsibility system, workers' congress system, distribution according to work system, etc.
(2) Special system. This mainly refers to the unique and unusual systems of enterprises, such as the system of democratic appraisal of cadres by employees, the system of "five must-visit" for cadres (when employees are born, married, dead, sick and retired, cadres will visit their families), the system of dialogue between employees and cadres, and the system of celebration. Compared with the management system, the special system can better reflect the management characteristics and cultural characteristics of an enterprise. Enterprises with good corporate culture must also have various special systems; Enterprises with poor corporate culture often ignore the suggestions of special systems.
(3) Corporate customs. This refers to the long-term and established ceremonies, ceremonies, behavior habits, festivals and activities of enterprises, such as singing competitions, sports competitions, group weddings, factory celebrations and so on. Business habits are different from management systems and special systems. It does not appear as a definitive text item and does not need to be enforced. It is completely maintained by the power of habit and preference. It is dominated by the spiritual layer and reacts on it. Corporate customs can be formed naturally or artificially. Once an activity or custom is accepted and passed down by all employees, it becomes a corporate custom.
3. Physical layer
This is the surface part of corporate culture, the artifact culture created by the enterprise, and the carrier of the spiritual layer, which can often reflect the management thought, management concept, work style and aesthetic consciousness of the enterprise. The physical layer mainly includes the following aspects:
(1) corporate logo, standard words and standard colors;
(2) The capacity and appearance of the factory, including the natural environment, architectural style, design and layout of workshops and offices, greening and beautification of the factory and living quarters, and pollution control of the factory;
③ Features, styles, quality and packaging of products.
(4) the technical and equipment characteristics of the enterprise;
⑤ Factory clothes, factory flags, factory emblems, factory flowers and factory songs;
⑥ Corporate cultural and sports living facilities;
⑦ Enterprise modeling or memorial building;
8. Corporate souvenirs;
Pet-name ruby corporate culture communication network, such as newspapers, publications, radio and television, billboards, billboards, etc.
The content is determined according to the situation of each unit, and the three levels have the same characteristics. Now our enterprises generally only pay attention to the first level, that is, appearance.
What are the corporate culture structures at the level of corporate culture structure? It is the proportional relationship and positional relationship of the composition, form, level, content and type of corporate culture. It shows how these elements are linked to form the overall model of corporate culture. That is, enterprise material culture, enterprise behavior culture, enterprise system culture and enterprise spiritual culture form.
Analyze what the four levels of corporate culture contain with structural theory. Corporate culture has four levels: image, behavior, system and values;
Image: Understand the external image of an enterprise, including its name, trademark, products, brochures, advertisements, office environment and employees' clothing.
Behavior: it is a dynamic embodiment of enterprise management style, mental outlook and interpersonal relationship, and also a reflection of enterprise spirit and enterprise values;
System: any behavior of an enterprise is supported by the enterprise system and has the function of encouragement and restraint;
Values: the basic beliefs and codes of conduct formed and followed by enterprises in the long-term development, the basic views of enterprises on the significance of their own existence and development, the purpose of the organization, the attitude towards employees and customers, and the standards for judging the behavior of organizations and employees.
The structure of corporate culture can be divided into four layers. The first layer is the surface material culture; The second layer is the mantle (or shallow layer) behavior culture; The third layer is the middle-level institutional culture; The fourth layer is the spiritual culture of the core layer.
What are the three levels of corporate culture? Vision, mission, values and other aspects of spiritual and cultural construction;
Behavioral culture construction levels such as code of conduct and code of conduct;
Material and cultural construction, such as corporate identity and application, corporate product and service promotion, corporate environmental landscape design, etc.
This is divided according to the dichotomy. If divided according to the quartering method, it also includes the construction of institutional culture.
What are the four levels of cultural structure? The internal structure of culture includes the following levels: material culture, institutional culture, behavioral culture and psychological culture.
1, the material cultural layer is the sum of human material production activities and products, and it is a tangible cultural thing with material entities.
2. Institutional culture is a variety of social behavior norms established by human beings in social practice.
3. The behavioral culture layer is a behavior pattern in the form of customs and folk customs established in interpersonal communication.
4. Mentality culture is the subjective factors such as values, aesthetic taste and way of thinking bred by human beings in social consciousness activities, which is equivalent to the concepts of spiritual culture and social consciousness that people often say. This is the core of culture.
Cultural structure refers to the internal organic combination of various forms of expression of a certain culture. It includes three levels, namely, surface material culture, middle institutional culture and deep spiritual culture.
Deep culture is the core of culture, which can best reflect the characteristics of a culture and is also the most difficult level to change. The change of culture starts from the surface, then changes to the middle, and finally reflects on people's ideas, leading to the change of deep culture. On the other hand, the change of ideas will accelerate the change of surface culture. Surface culture always hides some ideas, thoughts and feelings of people, and it is the materialization of deep culture.
On the relationship between the structural level of corporate culture and its implementation? Write it yourself, classmate. I'm also writing this. Hand it in tomorrow ~ you have to write it by hand, hehe ~ ~ You will understand after reading the concept of page 3 1 in the textbook. If you get 20 points, no one will write a paper for you. ...
Tencent's corporate culture framework vision: the most respected Internet enterprise.
Tencent will develop its business with long-term vision, honest and responsible ethics and the concept of * * * common growth. Harmonious development with the company's related interests, taking the respect of users, employees, shareholders, partners and society as pride and pursuit;
Adhere to the concept of "customer first", starting from creating user value and social value, enhance enterprise value and promote social civilization and prosperity;
Attach importance to the interests of employees, stimulate their potential, and pursue the maximization of employee value on the premise of maximizing enterprise value;
Through the mature and effective marketing and management mechanism, we can realize the healthy and sustainable interest growth of enterprises and give rich returns to shareholders;
Grow with all partners and share the value of growth;
Don't forget to care and give back to the society, set an example and promote the healthy development of the Internet industry;
Regardless of national boundaries, the Internet has continuously strengthened Tencent's influence in the global Internet industry and the global Chinese community, and its comprehensive strength has maintained the top three in the world.
What are the contents of corporate culture and corporate philosophy? The content of corporate culture mainly has two aspects:
In essence, it includes the values, morality, ideology and work attitude of enterprise employees;
(2) Externally, including all kinds of cultural education, technical training, entertainment and social activities of enterprises. Corporate culture is the spirit of corporate style formed by the organic connection between these two aspects. Corporate culture also embodies a management model, which emphasizes that the behavior control of each member in the enterprise is internalized and optimized through value orientation. Capitalist countries have regarded corporate culture as a novel management tool, and with this tool, they have transformed the carefully formulated corporate goals and strategies into concrete results. Lawrence and others summarized the foundation of American corporate culture as eight basic values: goal, knowledge, contribution, unity, effectiveness, practicality, intimacy and integrity.
Socialist enterprise culture has its own characteristics: ① It is the combination of material civilization and spiritual civilization. While developing socialist production, we should form a civilized and advanced management system and working life style within the enterprise to encourage enterprise members to make positive progress. ② Reflect the characteristics of the times. (3) Highlight the characteristics of the enterprise, reflect the enterprise personality, and serve to achieve the business objectives of the enterprise. (4) Encourage employees' behaviors to achieve internal unity and external development. ⑤ Adjust the relationship between enterprises and markets, open up markets and improve efficiency.
Corporate culture is a valuable spiritual wealth of enterprises. Cultivating a good corporate culture can achieve smart decision-making, sensitive information, unity and harmony, tacit cooperation and high efficiency; It can overcome the disadvantages of bureaucracy, intolerance, corruption, fatuity, procrastination, procrastination, overstaffing and slackness; It can generate strong cohesion and entrepreneurial motivation among enterprise members.