1, finance.
Finance mainly studies the basic knowledge and skills of finance, economics, monetary banking, securities investment and insurance, and carries out investment and financial management and risk control in securities, investment, trust and insurance industries. For example: income analysis, risk assessment and investment management of funds, stocks and bonds, sales of property and life insurance, handling of bank counter business, etc.
Some colleges and universities mainly focus on taxation, corporate finance, international finance, financial accounting, financial measurement, securities economics, financial modeling, financial derivatives, simulated banking, and bank accounting, and their professional directions are CFA, investment, international finance, and international banking.
2. marketing.
Marketing, called marketing in English, is also called marketing, marketing or marketing. Market belongs to the category of commodity economy, and it is a form of economic contact with commodity exchange as its content. For enterprises, the market is the starting point and destination of marketing activities. Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society.
Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market. Classic business management courses such as MBA and EMBA all regard marketing as an important module for management and education managers.
3. Tourism management.
Tourism management major is a new discipline established with the development of China's tourism economy and tourism. In China, although this discipline has only been produced for 20 years, it has become an important discipline department in the management discipline system. Tourism management has been juxtaposed with business administration, and it is a first-class discipline of management.
This major trains front-line service and management professionals who meet the needs of tourism enterprises and institutions under the new situation. Have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, strong comprehensive business ability and development foundation, and be able to engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.