The sales market of coalbed methane in China is the key factor that restricts investors to explore and develop coalbed methane. At present, the price of coalbed methane in China is determined by the supply and demand sides through consultation, and the national price is not implemented. But the price of coalbed methane is basically set according to the price of natural gas. China's natural gas pricing policy is unreasonable, and natural gas pricing reform will also affect coalbed methane pricing. The pricing of CBM should be based on users' willingness to pay, and users should be encouraged to use CBM. The government should vigorously cultivate the coal-bed methane consumption market, establish a flexible market investment mechanism and coal-bed methane distribution system, effectively implement the coal-bed methane market pricing, and truly benefit investors and consumers.