Introduction to Taobao operation: First of all, we must grasp the core point-product. Before officially opening a store, we must carefully find good products, decorate the store, and then start business.

1, the most important thing is to choose products. Taobao is a supermarket. Tens of millions of different products can make money quickly as long as they have the ability to find products that sell well.

2. If you need to choose a category, you can see what categories Taobao has when choosing a category. There are also first-class categories in the big category, and there are second-class categories below the first-class category. Often the category words of the second category are the core words of this category. We just need to take this core word to the business personnel to search and see if there is any subdivision direction in this category.

3. After determining the products to be made, it is necessary to summarize the products of various peers, have a clear understanding and analysis of the product sellers of each family, and know which market segment they can occupy and their advantages in this market segment.

4. Taobao has a rule called new product rule. Most products have a new product cycle, which is about 14 days. When this 14 day was first put on the shelves, Taobao supported and observed it. If the performance is good, then the traffic will increase rapidly in the later period. If the performance is not good, then the traffic will be difficult to get up later.

The performance here is naturally the click-through rate, collection rate, conversion rate and other data, and it is also the product planning mentioned above.

Extended data:

Matters needing attention

1, no matter what you do, you should know fairly well and not blindly. According to experience, you must not read some messy materials, which will not only help you learn to operate this knowledge, but also mislead people's eyes.

2. Do a good job in Taobao operation, have good online sales skills, have a certain e-commerce foundation, and be familiar with B2C operation mode and process; Familiar with online shopping process, skilled use of online communication tools and various office software; Familiar with Taobao training, taobao guest and other Taobao promotion tools.