In doing business, in a certain sense, shop owners hope to make money, so it is best to analyze a series of issues such as the market and customer groups that you want to operate in before purchasing goods. The more prepared you are, the more likely you are to make money. In a more sense, when making clothing in rural areas, we must have two advantages, one is price, and the other is style. 1. Low price, moderate style. Farmers attach great importance to price when consuming. The price of clothing in rural areas must be lower than the average price of clothing in the same market. The style must not be too outdated, but it cannot be too advanced in rural areas. This involves the issue of purchasing clothing. Among them, choosing inventory clothing business is the way for many people. Inventory mainly has advantages in price. Every day in the city, there are countless clothing merchants who have changed businesses due to losses or expired store lease contracts. In addition, due to the change of seasons, you can see big signs such as "sale of money", "jumping off the building to clear out", and "season change" almost everywhere. If these treated or discounted clothing are sold to rural markets, they will be more popular among farmers. In addition, another advantage of doing business in rural areas is that there are relatively few clothing stores in rural areas. If you are in a larger town, there may be clothing supermarkets or shopping malls, and you usually purchase goods from the local wholesale market. Mainly, the difference in supply will not be too big. Before buying clothes, you can get to know these better shopping malls or supermarkets and position yourself on which type of clothes to buy. This will give you greater advantages. 2. Clothing types do not need to be unified in product range selection, and do not need to be concentrated on one type of product. Generally speaking, a town is not too big, so the concentration of people is not exclusively middle-aged and elderly, but also relatively concentrated among young people. Therefore, the types of clothing do not need to be limited to women's clothing, men's clothing, children's clothing, etc. Many rural clothing operators buy various styles. If there is a school or something in the town, the student market has a huge spending power, so you can buy more student clothes. Before opening a store, clothing store owners should conduct a comprehensive analysis of the market before purchasing goods, so that there will be no backlog of goods in advance. There is another phenomenon worthy of attention. At present, there are some elderly and children left behind in rural areas. Young people generally work in other places, while it is the elderly and children who have lived in rural areas for a long time. In terms of clothing style selection, you can buy more clothing for the elderly or children according to local conditions to increase the chance of sales. The view that the rural market is ancillary to the urban market and that clothing that has become popular in the city is pushed to the countryside is outdated. Although the current per capita clothing purchases by rural residents in my country are still relatively low compared to those in cities, the rural clothing market has huge potential in the next few years. The sooner you enter the rural market, the sooner you can obtain business opportunities. Let us join hands to open up the rural market and move towards a better future together.