Novice merchants need to master the skills of running stores. 1, open a Taobao shop, and the product release can't be chaotic.
Many people who open Taobao stores do not consider that the property of goods is actually a commodity ID card when publishing the property of goods. Since the attributes of the products are all ID cards, do you want to fill them in as completely as possible? Complete Taobao knows more about products, and complete customers know more about products.
2. Taobao can't just push profits when opening a store.
Many people who have just done Taobao shop don't know how to distribute the money in Taobao shop. All the money in the shop is treated as profit. You know, to bring traffic from the store, you must have a drainage fund. If there is no drainage fund, then your profit fund will definitely not be sold. For the initial stage of opening a store, you mainly want to attract customers to the store. At this time, you need to earn drainage money, which is generally low. Generally speaking, the profit and drainage ratio of a store is best 8: 2. After all, it is mainly to make money.
3. Opening a Taobao shop for promotion is definitely indispensable, especially on holidays.
Compared with normal holidays, customers' buying mood will be strengthened. Why is it strengthened? Because customers all know that there are activities on holidays. So you should seize this opportunity and rely on holiday promotion to increase the sales of Taobao stores. For example, if you buy more than 300, you can get a shopping voucher, if you buy more than 200, you can get a beautiful gift, and if you buy more than 100, you can get free shipping. In order to make the event look more favorable, many merchants have raised the original price a lot, saying that it is a price reduction. In fact, the discounted price is higher than the original price, which is not feasible. Be careful that the store will be fined.
4. Opening a Taobao shop requires an accurate analysis of your male and female consumers.
Everyone knows that men don't think twice about buying things. If they think the things are good, the functions match and the price is acceptable, they will pay. But women, shopping is a kind of enjoyment, shopping around, ordering food is not so decisive. Generally speaking, men pay attention to results, while women pay attention to process. So according to different genders, you should pay attention to some details, such as how to design your store, how to do the title of the product, how to do the detailed introduction of the product page and so on.
What operational skills can be effective quickly 1. Replace the main picture, first put the main picture in the position of the second picture, and then change to the position of the first picture after 24 hours.
2. Guide PC-side customers to place orders on the wireless side. When your wireless transaction exceeds 95%, the traffic will increase greatly. There is a simple reason. You are doing what Taobao wants to do.
I would rather cash back than change the price. Price changes will affect the customer unit price and sales level, and may also affect your registration activities. For example, if 60 yuan buys two single items, each item will be given a discount of 10 yuan and pay 100 yuan. At this time, the lowest price of your single product will become 40, not 50. This must be noted, because the system takes this order, two treasures, one is 60 and the other is 40.
4. Cycle spiral method, the first day of each next cycle depends on the fourth day of the previous cycle, not the last day, so we should pay special attention to the data of visitors, conversions and so on in the last three days of each cycle.
5. The baby details page highlights a selling point, which can be repeatedly emphasized before and after the details to impress consumers and make them remember you. More selling points means no selling points, and you have everything you want to express. As a result, customers forget you after reading it.
6. For any promotional pictures, posters and drill exhibitions, remember that the text is on the left and the pictures are on the right. This seemingly simple reason is actually very meaningful, so is Baidu News, and so is Taobao's right training.
7. The exclusive price of mobile phone is less than 9.5 fold plus weight.
8. Communicate with the second class more, you can go to activities sooner or later, add more categories of Want Want Group, and pay attention to Taobao Gang.
9. Optimize according to every function of the business personnel, and the basic skills of the store will be OK.
Product drawings corresponding to 10. SKU must be uploaded, otherwise the transformation will be seriously affected.