Buying up is the expectation of buying up. If it really goes up in the future and there is positive value-added, it will be earned. This is a standing order, specifically a buying and opening order.
Buying down is the expectation of buying down. If it really falls in the future, it is a negative appreciation and won. This is short selling, which specializes in selling open positions.
If you think the futures price will go up, go long (buy and open positions), go up (sell) and close positions, and earn: price difference = close positions-open positions.