(1) The customer unit price is high. The average customer unit price of Amazon platform products is above 17, while the average customer unit price of the other three platforms is around 12. (2) At present, there are fewer sellers and more buyers in Amazon, and the competition is low. Among them, the number of goods sold by third-party sellers accounts for 55% of the total sales of Amazon platform. (3) Amazon cannot have serious violations such as brushing, infringement, and selling fakes. It is a famous "product-oriented store". As long as the store is well managed, it is not afraid that the products will not be sold. (4) The cost of opening a store is low, and there are not many equipment stores.