Chen Cheng, a 32-year-old Nanjing native, is smart, kind and loves to laugh. 1In June, 1995, 20-year-old Chen Cheng graduated from Nanjing University of International Relations. Between the futures brokerage company arranged by her father and Giant Group, she chose the latter as her first job. Now he is the executive vice president of Giant Group. You know "Giant" Shi Yuzhu and his famous unfinished building "Giant Building", but you may not know why Shi Yuzhu made it grow from 18 to 80 floors; You know that Shi Yuzhu was heavily in debt after the fall of the "giant", but you may not know who lent him $654.38 million+at a critical moment; You know that "melatonin" made Shi Yuzhu make a comeback, but you may not know who took the lead in selling "melatonin" for over 100 million yuan ... You know Shi Yuzhu, but you may not know his most trusted woman, Chen Cheng. Chen Cheng, a 32-year-old Nanjing native, is smart, kind and laughs, but he is not related to Shi Yuzhu. 1In June, 1995, 20-year-old Chen Cheng graduated from Nanjing University of International Relations. Between the futures brokerage company arranged by her father and Giant Group, she chose the latter as her first job. Shi Yuzhu was the most popular figure in that era. 1989 resigned from public office, started a business with borrowed 4000 yuan, and sold Hanka (a China cultural platform in computer software). Later, he founded the Giant Group in Zhuhai and announced that he would become "China's IBM". When Chen Cheng entered Giant Group, 1995 was the most glorious period in Shi Yuzhu: the output value of Giant Group exceeded 10 billion yuan, the Giant Building started construction, and brain gold and other 12 health care products were put on the market. Shi Yuzhu was also listed as the eighth richest man in the mainland by Forbes. On the first day of reporting to the Giant Group Jiangsu Company, Chen Cheng copied the materials under the office building and saw her boss shouting: "You are a giant!" This satisfaction makes Chen Cheng full of energy. She started as a salesman at the bottom, became a formal salesman three months later, and was promoted to business supervisor six months later. She is outgoing and diligent. Others run business for 8 hours, and she keeps in touch with customers after 8 hours. She can improve her performance in any way. 1March, 1996, Shi Yuzhu took company executives to Jiangsu to check the sales situation. At that time, the position of manager of Nanjing Company was vacant, and Chen Cheng, 2 1 year-old, was on the verge of death. However, she doesn't know. At that time, the sales performance of Nanjing Company ranked in the bottom ten in China, and Shi Yuzhu was a hot-tempered person. At 1 1 that night, the company held an emergency meeting, and Chen Cheng saw Shi Yuzhu up close for the first time. "How long are you going to change this situation?" Shi Yuzhu asked. "A week." Chen Cheng's answer caused a burst of laughter from the participants, and Shi Yuzhu also laughed. He stopped blaming the little girl. He knows that Chen Cheng has no experience, but he is determined to do it well. Two months later, the performance of the Nanjing company led by the little girl entered the top ten in the country, and became the first in the country three months later. Chen Cheng didn't expect to achieve his goal in life so soon-to become a small leader like the office director of a company. In Giant, she did it in half a year. She is not an ambitious person, which may be related to her family. She has a grandfather who was classified as a "counter-revolutionary" and spent 20 years in prison. She didn't know he existed until the fourth grade of primary school. Because of family factors, Chen Cheng's parents have been working in factories for a long time, bowing their heads to be human. "There were no toys in my childhood," Chen Cheng recalled. "My mother rides me to a kindergarten far away every day and plays in the mud with a group of little boys." This growing environment has taught Chen Cheng to be self-reliant, diligent and tenacious, especially down-to-earth. But Shi Yuzhu gave Chen Cheng a chance to change his destiny. Due to outstanding sales performance,1July, 1996, that is, one year after joining the "Giant", Chen Cheng was transferred to the Zhuhai headquarters of the Giant as the administrative assistant of Shi Yuzhu. Chen Cheng's first month in Zhuhai was a mess. Without the stimulation of sales performance, she followed Shi Yuzhu to have meetings, meet customers and organize documents every day, and was also called "incompetent" by Shi Yuzhu. Although she is an administrative assistant, she can't type on the computer, let alone work on it. Shi Yuzhu works from noon 12 to afternoon 12 every day, so she has to work from 9 am to afternoon 12. After getting more opportunities to participate in the giant's core business, Chen Cheng also realized that the company was facing difficulties. 1997 65438+1October 18, Shi Yuzhu led more than 30 core members of the group to hold an internal meeting of "criticism and self-criticism" in Taiping Town at the foot of Huangshan Mountain. At 4 o'clock in the afternoon, Chen Cheng received a phone call from Zhuhai, saying that there was an important document to be transferred to Shi Yuzhu immediately. The fax machine spit out the first page, and the words "Giant Shi Yuzhu is under siege" rushed into Chen Cheng's eyes. This was reported by Shenzhen Investment Herald, and the giant crisis was finally punctured by the media. From this day on, she ushered in the most difficult, busy and challenging period in her career. Her role is no longer an administrative assistant, but a mainstay of the company that went through the crisis with Shi Yuzhu. After the Spring Festival, Chen Cheng had to deal with many things: avoiding debts, mortgage loans, cooperation and borrowing. Many things too late to report to Shi Yuzhu. She must make a decision at once. "At that time, I learned to classify things, dealing with the most important and urgent things first, then doing urgent things, and finally doing things that are not urgent but important." In the most difficult time, Chen Cheng turned to his father for help. "At that time, many employees were helping the company, and I also told my father if I could help the company." Chen Cheng finally raised $654.38 million from China, which solved Shi Yuzhu's urgent need. 654.38+June 0998, Shi Yuzhu borrowed 500,000 yuan and took a group of people to Jiangsu to start Wuxi and Jiangyin markets with the new product melatonin. To ensure foolproof, core teams such as Shi Yuzhu and Chen Cheng go deep into the countryside every day, interview consumers face to face and promote products. A month later, the company's book balance changed from 500,000 to 750,000, and Shi Yuzhu saw hope. On August 18, Chen Cheng offered to open the Nanjing market with 250,000 yuan. Her talented sales ability and geographical advantage quickly opened the market. A month later, she earned 230,000 yuan with 250,000 yuan, 500,000 yuan in the second month and 6,543.8+0,000 yuan in the third month. "The whole group is boiling, and the people who left are back. So we started melatonin by snowballing. " After the success of Jiangsu market, Chen Cheng was ordered to explore the Shanghai market. After opening the Shanghai market for one year, Chen Cheng has created a sales volume of 100 million yuan, and she has also become one of the most effective arms of Shi Yuzhu. After 2002, Chen Cheng became the executive vice president of Giant Group, fully responsible for the company's strategic planning and brand management. After struggling with Shi Yuzhu for ten years and going through ups and downs, Chen Cheng is also considering its position. "I used to be self-inflated, thinking that I could do anything, and put all the advantages and disadvantages of Shi Yuzhu on myself without screening. Now, I want to be a charismatic person, not just a successful career. At the New Year's Eve party of Giant Group in 2007, Chen Cheng was temporarily invited to tell the staff the story of Shi Yuzhu. She told the story of Shi Yuzhu's difficult years in Tibet, his childish temper and their lives hanging by a thread. Recalling why Shi Yuzhu and a "giant" were not left in name only ten years ago, Chen Cheng's reason is still very simple. " Maybe he is unwilling, maybe he is full of enthusiasm. "This stubborn and even superstitious enthusiasm has been integrated into Chen Cheng's blood as early as 12 years ago. When she was 20 years old, she heard Shi Yuzhu tell the story of "praising her father day by day". She remembers that Shi Yuzhu always said that the core of the "Giant Myth" is a kind of spirit, a group of young people's persistent pursuit of their chosen career and the spirit of struggling for this pursuit, and the spirit of chasing the sun. During the 12 years when Chen Cheng followed Shi Yuzhu, she witnessed that this spirit turned a poor scholar into "Top Ten Reformers in China" and a loser with debts of over 100 million into a new wealth hero. As the younger generation after China's reform and opening up, Chen Cheng naturally became a staunch follower and the most staunch defender of this myth. Like Shi Yuzhu, the pioneer, she is never satisfied, regards the self-improvement as a hero, and values initiative rather than results. She believes that the destruction or continuation of Shi Yuzhu's myth is not his own business, but the dream of a team and the same ideal of a generation. This made her never doubt, not shrink back, not afraid. When the myth is brilliant, she fully assists; When the myth was dim, she resolutely defended it. This myth is a magical story of getting rich quickly for onlookers; For witnesses, for Chen Cheng, it is blood, youth and faith, and it is also a woman's most precious infatuation, persistence, tenacity and unlimited potential inspired by it. The core of Giant Myth is a spirit, a group of young people's persistent pursuit of their chosen career and the spirit of struggling for this pursuit, and the spirit of chasing the sun. During the 12 years when Chen Cheng followed Shi Yuzhu, she witnessed that this spirit turned a poor scholar into "the top ten reformers in China" and a loser with debts of over 100 million into a new wealth hero. " In the past, I was self-inflated, thinking that I could do anything, and put all the advantages and disadvantages of Shi Yuzhu on myself without screening. Now, I want to be a charming person, not just a successful one. "