There are also many people around me who do well in cross-border e-commerce. I am envious to see them packing and shipping every day, and the shipment volume is very large.
compared with Taobao in China, cross-border e-commerce still has great profits. With good selection of products and proper management, plus some luck, you can also make money quickly.
nothing is absolute, and it varies from person to person.
to do a good job in cross-border e-commerce, we must first choose a good e-commerce platform, which is the best for us. The mainstream cross-border e-commerce platforms include AliExpress, Amazon, ebay, wish, etc. It is best to start with AliExpress, which is suitable for beginners to operate, similar to Taobao's operation, but it is necessary to pay a category entry fee, generally 1, a year, which requires enterprise or self-employed qualifications, trademarks and corporate Alipay. If you meet these requirements, you can open a store, upload products and start selling.
Let's talk about Amazon, the hottest platform now. Many foreign traders flock to it. China people have opened a large proportion of stores on Amazon. The rules are strict, the entry threshold is high, and there are many business knowledge points. It is not enough to finish in one sentence. But if it is really done, this is the most convenient platform. FBA delivers goods, which is similar to JD.COM's entry into businesses, allowing Jingdong Logistics to deliver goods.
it can also be delivered by itself, but pay attention to the logistics timeliness.
if the business is not good, you will face the risk of closing the store at any time.
Ebay, an old cross-border e-commerce platform, wish focuses on mobile e-commerce, which is similar to the international version of Taobao. The price is the king, and it is also a pit to pay a deposit of 2, US dollars, and it is easy to be fined. It is normal to pay thousands of votes every day when you see a seller with better business.
there are many other platforms, so I won't mention them one by one.
Cross-border e-commerce has profits, risks and investment risks, so into the pit should be cautious!
to barley!
I am a cross-border e-commerce store operator with 5 years of cross-border experience. Individuals have successfully run more than 3 stores, and
have also helped many friends to successfully set up stores. A single store can earn up to 9, euros a month. Simply answer, I hope it can help the landlord.
Let's look at the e-commerce platforms first. At present, there are Amazon, AliExpress, EBAY and WISH. It is recommended to consider Amazon. After all, it is the largest e-commerce platform in the world, and Europe and North America have absolute advantages for Amazon.
Therefore, it is suggested that the landlord consider Amazon.
how much should I invest in the early stage of Amazon?
as for the source of goods, look for it on 1688. When looking for it on 1688, you can ask the company name of the store. If it is a business or department store, it is not recommended to purchase. Look for XX manufacturers, which are generally primary sources.
mode: upload the product of 1688 to Amazon store, and then the customer will place an order from 1688 after placing an order, which requires us to pay for the product in advance, and the freight from the last home to the Shenzhen logistics warehouse will be delivered from the last home. The freight from Shenzhen to the customer is paid by the seller.
the logistics warehouse for transshipment in Shenzhen is easy to solve. I have one that has been used all the time, and the price is ok and fast. You need to give me a private message.
an enterprise store needs: 1. an enterprise business license 2. a dual-currency credit card 3. a corporate identity card.
Amazon doesn't charge a deposit, but only rents, 25 pounds in Europe and 39.9 dollars in North America.
Join in opening 3 stores and 3 business licenses, and handle it for free by yourself. The situation varies from place to place. So you need to invest. It's not sure.
the total investment of the three stores, the business license (free) and the rent in yuan
are only 25 pounds for opening in Europe, and the total investment of the three stores is 75 pounds, equivalent to about 652 yuan.
a few thousand dollars is enough for the purchase and logistics.
So, three stores can get 1, yuan a month.
computer network cables and the like are not included. The landlord should know how much it will cost.
Since the investment has been made, let's see how much goods can be received.
The store will stabilize in three months, and it can reach 2, to 3, euros a month. According to the lowest calculation, if the profit is 1, euros, it can earn about 8, RMB. At this time, the store is basically stable.
three stores cost more than RMB 2,. Of course, the landlord has invested three months. In the first two months, it is not to say that there is not a single order, but it is less. It may be a few hundred euros in the first month and about 1, euros in the second month.
Cross-border can be divided into import or export first. Personally, based on the huge domestic consumer market, imported business is more valuable.
in terms of channels, we should choose whether to do TB or TC.
of course, the core is the choice of goods.
since the formal implementation of the e-commerce law, the compliance of cross-border e-commerce has gradually begun to land, including three key directions: (1) prohibiting secondary sales; (2) It is forbidden for businesses to evade taxes; (3) Require genuine trade. For cross-border e-commerce across the country, in addition to a more competitive industry environment, it will also face a stricter regulatory environment.
Although, cross-border e-commerce is welcoming the most stringent policy supervision stage in history. However, there are still a number of active cross-border e-commerce businesses, and their strategy is to use advertising+WeChat official account+WeChat trumpet+content+friends circle+WeChat group, which is a high-quality combination boxing.
under the background of the new industry policy, Youzan officially released a cross-border e-commerce industry solution, providing businesses with services such as domestic and foreign subject authentication, cross-border settlement authentication, real-name purchase guarantee, trading platform construction, cross-border payment, warehousing and logistics, and customs port docking.
e-commerce is an emerging market subject developed under the contemporary internet, and cross-border e-commerce is a special branch.
method steps
1. Build a team and use the collective strength.
2. Know about many marketing platforms, and suggest choosing a third-party platform, which can better protect the interests of sellers.
3. Promote products in different ways and enhance their popularity.
4. Choose a suitable logistics company, taking into account the freight rate and service attitude.
I'll come with you. It's impossible to do business without funds, but the amount of funds is still exquisite. Anyone who has done cross-border knows that it is very risky to hoard goods across the border. Once the goods are unsalable, the capital chain will be difficult to turn around, and hoarding goods requires a lot of upfront investment, which is not very recommended for individuals. What I'm doing now is a mode of not hoarding goods. Simply speaking, it's moving bricks, and there is no need to hoard goods in the early stage. It's less risky and less investment, which is more suitable for novice sellers.
The second point is to choose a platform
There are many cross-border e-commerce platforms now, but each has its own advantages and disadvantages. You can learn more about some platforms and then choose the one that suits you. According to my past experience, I will briefly analyze several larger platforms for you.
1. eaby
Eaby is an established cross-border e-commerce platform with sites in the United States and Europe. However, because it is a platform with a long history, many low-value products on it are controlled by big sellers in Shenzhen, which shows that it is not friendly to small sellers. Nowadays, many sellers are doing large-scale goods in overseas warehouses. The cost of large-scale goods is high, the logistics fee is also high, and the capital threshold is naturally high. Personally, it is not suitable for newcomers to do it.
2. Amazon
Amazon can be described as a cross-border e-commerce platform that has been on fire in recent two years. Because of its large platform and no need for deposit for registration, Amazon's profits in this series of platforms can be said to be relatively high, but the rules are strict, and if you are not careful, you will step on the thunder, or you will lose your wife and lose your soldiers, and the store will be blocked, which will make the seller unable to stop having a headache.
I've tried quite a few platforms myself, but I finally chose Amazon. Although the rules are strict, as long as I avoid the minefield, there won't be much problem. Moreover, Amazon is very protective of sellers, and new products can get traffic when they are put on shelves, and only a large number of goods can be placed. It doesn't need much business, so it's very suitable for novice sellers.
third logistics
cross-border logistics is a big problem, after all, it is different from domestic logistics. Cross-border transportation costs a lot of money, so more than half of your sales will be given to logistics providers, especially some platforms with small profits. It seems that orders are constantly flowing every day. In the end, you work hard and get up early and get greedy, and all of you work for logistics. It's no use complaining. Cross-border e-commerce is inseparable from logistics, and how to reduce freight, reduce risks and choose the most cost-effective logistics channel among many logistics channels is a problem that needs careful consideration.
cross-border logistics channels can be roughly divided into two types: international express delivery and small package, such as UPS, FEDEX, TNT and DHL, as well as China Post Small Package, Singapore Post Small Package, Malaysia Post Small Package, Hong Kong Small Package, Netherlands Small Package, SF Small Package and so on. If you want to ask what is the most widely used logistics channel in the cross-border e-commerce industry, it must be the international e-mail treasure of postal express delivery.
Moreover, the price of international logistics is expensive. If we can find a better channel in this respect, we can save a lot of money. At present, we are cooperating with Yuntu Logistics to take the mode of self-delivery, and basically do not need VAT.
The fourth point is payment
For our sellers, payment is essential. Moreover, countries have strict supervision over financial foreign exchange, and cross-border e-commerce has the characteristics of high frequency and small amount, which is unattractive to traditional banks, and most of them collect money through third-party tools. The settlement method of cross-border e-commerce platform is actually similar to Taobao in China. Customers need to pay the money to the platform before placing an order, and the platform will pay the money to the seller after the seller has delivered the goods. Generally, the platform does not make money every day, but twice a month, usually at the beginning and middle of the month. At present, the platform for our cooperation in China is pingpong, which is basically the lowest in China.
as its name implies, cross-border e-commerce is a brand-new e-commerce model across the border. It subverts the traditional e-commerce model and takes e-commerce out of the country. If you want to be a cross-border e-commerce, you don't need a source of goods (you can buy it directly on Taobao). If you are self-employed, you need a cross-border logistics system. Although the requirements for self-operated funds are not high, the return is too small, and the profit of each commodity decreases after crossing the border. You can also find an agent. They have a mature system and complete logistics channels. You only need to buy and send goods on Taobao, but you need to invest some money in the early stage, which is more than the self-operated initial investment. In the long run, the profit will be much larger.
For cross-border e-commerce, it is mainly to determine the target first, look for foreign goods sources first, and look for information through foreign trade platforms. It is mainly a complicated screening process, and then communicate with each other to find good goods sources, and then analyze them. In foreign e-commerce platforms such as Amazon, you can do some e-commerce logistics first, but you can go through the formalities of goods coming in, you can also go out as domestic products, and you need to combine various promotion and optimization methods. It requires a lot of foreign trade and introduction work to decompose, no.
how to do cross-border e-commerce? This is a big topic, such as foreign market, platform selection, store opening, product selection, operation, promotion, logistics … every point can be discussed, and every topic can't be explained in ten or twenty thousand words. Let's share our own experience briefly
First, distinguish the difference between foreign trade and cross-border e-commerce
① Now most of foreign trade is communicated through the Internet, which can be understood as foreign trade e-commerce; However, the whole foreign trade transaction process and traditional foreign trade have not changed much, including inquiry, quotation, order, production, transportation, chartering and booking, customs declaration and commodity inspection, and verification of foreign exchange collection and settlement. Foreign trade e-commerce transactions are all offline.
② Cross-border e-commerce refers to the commercial activities in which transaction subjects in different customs reach a transaction, make payment and settlement through e-commerce platform, and deliver goods through cross-border logistics to complete the transaction. Its sales model can be compared to "international Taobao", but the difference is that cross-border e-commerce is directly completed online with the help of foreign platforms (such as Amazon, ebay, and our Tobox) or domestic sales platforms to foreign countries (Alibaba, AliExpress, etc.). There are also differences between 2B and 2C in terms of customer unit price. 2C orders are mostly small batches or even single pieces, while 2B customer unit price is generally higher.
second, what are the cross-border e-commerce platforms? What can an individual do?
Cross-border e-commerce platforms can be divided into B2B, B2C, C2C, M2C and other different types, but they can be generally classified into 2B and 2C.
①2B platform: The mainstream platforms include Alibaba International Station, Amazon Business, Dunhuang Network, TradeKey, China Manufacturing Network, EC21, global sources, etc. The buyers and sellers of these platforms are basically enterprises, and their main fields are also different. Please choose according to your needs.
②2C platform: The * * of 2C platform is that buyers are basically individuals, and orders are mostly small batches or even single pieces; There are different types of sellers, including large and medium-sized enterprises or brands, small and micro enterprises and individuals, so if you want to do it yourself, these are more suitable. I have always made several mainstream platforms about this kind. Look down
3. Market selection
Look at the market before choosing products. Each market has its own characteristics and the popular product categories are different. What we are doing now is the European, American and Southeast Asian markets. Of course, there are also many powerful sellers who will deploy multiple markets, channels and platforms at the same time.
4. Selecting products and opening stores
It is suggested that companies should be used to open stores, which is the same trend as trademarks. If it is a personal partnership, you can also register a company. After all, the cost is not high. After a few years, maybe cross-border e-commerce platforms will require sellers to be companies! It will be more troublesome to register then.
store opening: ingenious combination of third-party platform and self-built shopping mall
for sellers who have just set foot in cross-border e-commerce, it is recommended to choose a third-party platform with a certain volume first. These platforms have mature rules, and these rules are based on the platform's long-term experience accumulation. First, they can best protect the interests of buyers, and then maintain fair competition to the greatest extent.
in addition, the third-party platform has high traffic, and the natural traffic does not cost money. Of course, if you want to promote drainage and increase traffic, you must pay. However, the disadvantage of the third-party platform is that the more you play, the greater your strategic hidden danger. It is hard to say that one day, if you make an inadvertent mistake, the platform will close your store, just like WeChat WeChat official account was blocked by WeChat.
If you have the conditions, you can also build your own shopping mall, then these hidden dangers will not exist. But then again, the self-built mall is not about seeking traffic, but about making brand endorsements. Its significance can never be simply understood as sales, because online means being in a state of promotion and information dissemination, so the first function is information dissemination, and the second is transaction.
I won't elaborate on how to open a store on each platform and how to build a self-built shopping mall here. In a nutshell, it's a question of platform rules. In a deeper way, it's a question of operational strategy. It's hard to say in a word or two, so this is necessary.