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What is the strategic genre in marketing?
The strategic school in marketing refers to mintzberg, Brussel strand, Joseph Lampel, etc. , combing all kinds of strategic management theories into ten schools.

The specific ten schools are:

1. Design School

Step 2 plan schools

3. Positioning schools

4. Entrepreneur School

5. Cognitive school

6. Learning schools

7. Power School

8. Cultural school

9. Environmental school

10. structural school

Representatives of various schools put forward their own opinions on strategic management from different angles and reached different opinions. Mintzberg believes that the essence of strategic management is actually like an elephant, and the top ten schools only see elephants from different sides. Only by synthesizing the views of various factions can we have an overall understanding and understanding of elephants.