2. Influence of promotion factors: Before placing an order, retail partners must consider some promotion activities to be carried out by our pet store in advance, because in general, the implementation of the promotion plan will promote sales to a certain extent, so whether the supply is sufficient during the promotion period must be taken into account.
3. Influence of product life cycle (PLM) factors: A typical product life cycle can generally be divided into four stages: introduction period, growth period, maturity period and decline period. During the introduction period, customers don't know about the products, and almost no one really buys the products except a few customers who pursue novelty.
Therefore, the trial purchase can be carried out at this stage; The growth period is the stage of demand growth, and both demand and sales volume are rising rapidly. At this time, according to the actual needs of the store, a large number of goods should be stocked; In the mature period, the market tends to be saturated, the sales growth rate is slow until it turns around and the competition is intensified. The order should be conservative at this time.
4. Influence of liquidity turnover factor: The higher the liquidity turnover rate, the better for us. For retail areas, the most important thing to achieve a high liquidity turnover rate is to reduce inventory, so retail partners are required to order according to the actual needs of pet stores to prevent inventory backlog, thus improving liquidity turnover rate.