This also marks that Xiaomi has officially entered the Internet TV industry and will compete with many different manufacturers. Lei Jun, the founder of Xiaomi, positioned Xiaomi Box as a fever-grade accessory for mobile phones. He said: "Five or six years ago, I thought that mobile phones would replace computers as the most commonly used terminals. Television is the display of mobile phone, and mobile phone is the broadcast controller of TV. Xiaomi box is the most important link to realize this idea and the most important mobile phone accessory. " However, it is obvious that the Xiaomi box, which aims to enter the largest screen market for users and share the interests of the TV market where domestic users are still very sticky, is not just a mobile phone accessory. From this, we have seen more Lei Jun's ambitions. However, can the Xiaomi box be successfully opened and can you break through the heavy iron wall in front of you? Whether the brand is strong or not determines whether consumers buy it in the smart phone market. Xiaomi faces many powerful opponents. Both traditional and established mobile phone manufacturers and emerging Internet mobile phone manufacturers are showing their strength. However, with the popularity accumulated by MIUI system, absolute fever configuration and powerful and effective marketing methods, Xiaomi quickly accumulated popularity. It can be said that the brand of Xiaomi mobile phone has become the first brand of Internet mobile phone and the target of smart phone market. Of course, with the fierce competition of domestic smart phones escalating and the nickname of Xiaomi mobile phone "futures", the influence of Xiaomi brand is gradually shrinking. However, the brand Xiaomi is still not to be underestimated, and it still has its own specific user group. However, it is still very risky to enter the Internet TV industry with Xiaomi Box. In the Internet TV industry, Xiaomi is definitely a recruit. Its competitors are extremely strong, including established TV manufacturers, traditional set-top box manufacturers, Internet video manufacturers and mobile device manufacturers. If users of Internet TV want to successfully break through among many rivals, they must have trust in Xiaomi and agree with the quality, practicality and content richness of its products. This first lies in the user's recognition of the brand influence of Xiaomi Box. The influence of this brand is not brought by Xiaomi mobile phone. After all, they are two completely different products. So next, it depends on how the department responsible for advertising and marketing in Xiaomi team solves the brand problem. Appearance+inner, selling looks determines endurance. When Xiaomi released the mobile phone, Lei Jun's most classic sentence was "No design is the best design", but seemingly philosophical, it means that Xiaomi's mobile phone has no distinctive appearance-although this does not prevent it from selling well in a fever-level configuration. But the mobile phone can still bring a fashionable shell to add color, but what about the TV box? Configuration is of course the most important, but we know that Xiaomi box uses Cortex-A9 processor, clocked at 800Mhz, 1G RAM, and LeTV will also release a TV box as a sniper Xiaomi box-or a dual-core 1.5Ghz high configuration. It can be said that the configuration of Xiaomi box has no advantage. In appearance, the millet box is oval with frosted material, compared with the model apple in the TV box. 0? There is still a gap in the beautiful shape of 2TV. On the remote control, the plastic millet box was completely defeated by the alloy apple? 0? 2TV remote control. It can also be seen from the online disassembly diagram that there is a certain gap between the internal workmanship of Xiaomi box and that of Apple. The only good thing is that the machine comes with an HDMI high-definition output line. It can be said that there is still a huge room for improvement in both appearance and interior of Xiaomi box, and I hope it can be improved in the official version. After all, there are more and more "appearance control" users, and there are not a few users who like fever-level configuration, and Xiaomi is good at defeating opponents with fever-level configuration. With the integration of the three networks, SARFT has decided its vitality. It can be said that the Xiaomi box is like a "catfish" in the Internet TV industry, which quickly aroused a reaction and attracted a lot of attention. Xiaomi Box is not only reminiscent of the grand box a few years ago, when the grand box closed down because of bandwidth problems and policy problems of the State Administration of Radio, Film and Television. Today's millet box was born in a very delicate period. First of all, the continuous speed increase and smooth network speed of broadband determine that there is no bottleneck problem in the bandwidth of products; Secondly, the convergence of the three networks is accelerating, and the future Internet TV market has a huge prospect; Finally, people want to get all the screens together-will determines the direction. Of course, the blueprint is beautiful and the reality is cruel. The current policy determines that Xiaomi Box definitely has no big innovative function, and still mainly plays photos and videos on mobile phones and tablets, and watches online movies and TV dramas for free on TV, while the latter also faces copyright risks. At present, the supervision and policies of the State Administration of Radio, Film and Television have not been greatly loosened. It's even harder to break the shackles. The vitality of Xiaomi box is in the hands of policy, which depends on the future policy domination and Lei Jun's improvisation. The author of this article is Constantine.