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FMCG industry, is it an industry with high gold content?
FMCG industry, is it an industry with high gold content? 1. Internet companies and FMCG companies are completely two career development paths. Students with non-technical background can go to the product operation positions of Internet companies, but compared with fast-moving companies such as Procter & Gamble, they know more about technology and talk less about business. There are many independent innovations in sales market discovery and methods, and less exercise in dealing with people.

In terms of salary, the employee salary of FMCG is similar to that of Internet companies, but the salary growth rate of FMCG and IT and financial industries is poor. In addition, many internet companies will give stock index futures, so in terms of salary, internet companies are more attractive.

2. From the perspective of career development, it is very likely that Internet companies are better. In large enterprises such as Procter & Gamble and Unilever, the work content is very subdivided, and each employee is just a small screw, so my achievements and effects are hard to see; Moreover, the field of FMCG has now entered a period of stable development. The position of senior management in enterprises is usually a radish and a pit, and the promotion indoor space for new entrants will be more limited.

In Internet companies with flat organizational structure and fast product iteration, product operation can usually be independent quickly and can do a lot of innovative work, and their satisfaction is very important. For example, a good friend who came to Tencent's official office gradually assumed a sub-mobile game under QQ soon after he joined the company, and soon the total customer traffic exceeded one million, which was full of satisfaction. With the rapid promotion of internet companies and the continuous development and design of new products, the total number of management positions within the company is also increasing, and the promotion space for newcomers is also very large. It is not easy to reach the ceiling of the new workplace.

3. From the work experience, Internet companies and FMCG companies should be the best among employers. Take Procter & Gamble as an example. You can apply for workfromhome once a week, or you can require employees to refuse all meetings every Friday night, so that you can concentrate on Sunday. Moreover, internet companies are marked by Google, and the office environment and welfare at work are very good. Take Tencent official in Shenzhen as an example, the corporate culture is done in a timely manner (various fitness training seminars, various FB theme activities from different levels, special gifts during various festivals, etc. ), and the process is super big, it is definitely a sense of rhythm that you don't want to leave when you come.

On the whole, if you are faced with money and promotion, then internet companies are of course the best choice; If you think it is important to exercise your marketing/communication and coordination skills, you can go there for two years first, and you can easily handle most of the work after you go out.