Oral: small?
Finishing: Answer Brother?
Image: Network
What impact does the New Deal have on the new car market?
At present, Beijing's new lottery policy still has a great impact on the market. As far as I know, there has been a blowout growth in recent days. The New Deal limited the number of indicators under the personal name and turned to the family, with special emphasis on keeping only one indicator under the personal name. Individuals with redundant indicators can only be transferred to immediate family members. If no immediate family members transfer them out, the indicators will be scrapped after the vehicle is transferred or scrapped, so these people will choose to buy a new car to extend the service life of the indicators.
So now the new car market is affected by the New Deal, and there are staged hot scenes, especially high-end brands. Consumers think more about buying a car in one step, so they also improve the level of buying a car. In addition, the second, third or fourth indicators of many customers will not be changed in the future. High-end brands will undoubtedly preserve their value, and whether they are for personal use or rental, they will maximize the return on assets.
What's the impact on your store's sales?
Mercedes-Benz has always been recognized by consumers. In this wave of blowout climax, the growth rate of our store is obvious and relatively large. Take our store as an example. In June165438+1October, we sold more than 200 sets. By the end of February 17, we had reached 200 sets last month. I sold 1 1 sets, and the most popular models were GLC and E-class.
What is the current inventory situation?
There is basically no car, and the current situation is that the spot is robbed. Is the inventory of hot-selling models such as C-class, E-class and GLC zero? . The inventory of other models is basically very small, just one or two models, and even the inventory of imported models is relatively small. Customers are basically anxious about used cars, and models that have not been considered before are basically acceptable as long as they are now.
What's the impact on the price?
Other brands don't know much about it. Our sales volume has been rising this year, and we have basically completed the sales task. At the end of the year, we didn't have enough cars. Catch up with the launch of the New Deal and stimulate a wave of sales boom. Therefore, due to the problem of existing car inventory, the prices of some of our models were recovered, mainly in terms of cash concessions. For example, there used to be a preferential policy of 10000 -30000 yuan in cash on the basis of the guide price, but now it is basically gone. Then there are hot-selling models, and there are basically no other preferential policies. We will also guide customers to buy cars in finance, such as loans, to increase bicycle profits, but we will not ask customers to add decoration and insurance.
Which car sells best?
Customers generally choose the best-selling main models of Mercedes-Benz, such as A-class, C-class, E-class and GLC. The reason is that we still attach importance to a problem of high cost performance and high rate of later preservation. Of course, due to the influence of the New Deal, there is not much time left for customers to choose. Some customers have to choose other models because they don't have existing cars. For example, I have a client who always likes me? Mercedes benz c came to see it many times, but after the New Deal came down, the C-class cars were gone, and customers couldn't wait, so they had to mention GLA.
How is the futures booking?
Because the car index has nothing to do with the car itself, consumers can accept the futures reservation without the existing car, which leads to a great increase in the amount of futures reservations.
What is the impact on customers who replace new cars?
The new lottery policy has greatly increased the number of replacement customers, and customers are basically more anxious about used cars, thus freeing up indicators to buy new cars. Therefore, this has also led to relatively large fluctuations in the replacement price of used cars, and consumers have little bargaining space.
What is the impact on the follow-up market next year?
As a front-line salesperson, I personally think that this is a temporary heat, and the cooling rate will be faster. Because of the implementation of the policy, the car sales are overdrawn in advance, and it is expected that the purchasing power will drop sharply next year. After the policy gust, car dealers had to readjust their status and face 202 1.
This article is an interview record of dealer sales, and does not represent an answer to the viewpoint and position of buying a car.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.