What 1? What orientation should Taobao novices pay attention to when opening a shop?
You must have a clear goal when opening a shop. First of all, look at your preferences and interests. It is most important to meet your own interests. Now Taobao sells clothing, beauty, food, electrical appliances and other categories. Look at the trend of this category on Taobao, decide what to sell, and then open a shop.
Don't take opening a shop on Taobao as a simple matter. There are many technical terms that I believe everyone doesn't know, such as what Taobao SEO is, how to do a good job of traffic, and what the label is. Many people simply think that I just sell goods on Taobao, just like opening a physical store offline. Finish a new one every day and wait for someone to buy it. It is suggested that friends who want to open a Taobao shop should first learn a general operation knowledge and know what to do in the early stage of opening a shop. The store has a good foundation and will be more explosive in the later stage.
Knowing this, if you decide to open a shop, you must find a good source of goods. The supply of goods is also a problem that many friends who want to open a Taobao shop have never known how to solve. First, you can find your own factory cooperation. One advantage of finding your own factory is that you can make your own version. If you have your own ideas about the clothes or products you sell, it is more appropriate to find your own factory. The second is to purchase goods on 1688. On 1688, the products of merchants are all selected, so the market demand is great. When looking for goods, we should find suppliers who can cooperate stably for a long time to prevent shortage.
After finding the location and supply, you can register to open a shop. The specific process of opening a store can be understood in Taobao's seller center.
promote
After opening the store, you need to do traffic and promotion in the later stage. If there is no traffic in the early stage, it is necessary to do more promotion. You can ask your friends and relatives to help you place an order in the store according to normal procedures and evaluate it. With the basic sales volume and evaluation, the following rankings and recommendations will have more advantages.
Taobao guest is also a good choice. By setting a commission, Taobao can help you promote and bring visitors to the store. If you know the operation of the through train and have sufficient funds, you can also open the through train.
This is the general process and idea of opening a shop. Some details still need to be gradually understood by merchants during the operation. There are many rules on Taobao. You should know every rule like the back of your hand. Don't think that making mistakes will lead to the demotion of the store.
Promotion skills that novices need to master when opening a shop: After the above problems are solved, they can basically open a shop. The process of opening a shop is very simple, so I won't explain it here. There are many related tutorials on the Internet, and the most difficult thing is the later promotion. In fact, there are many promotional methods in shopping malls. The following is a detailed introduction:
1, taobao guest
There are many thresholds in this way, which even novice merchants can set, that is, using commissions to induce Taobao customers to help you promote products. Every commission is very valuable, because the commission will not be released until the transaction is completed.
2. Taobao activities
There are many activities in the shopping mall, such as the Double Eleven and Double Twelve just past. You can sign up for these activities at that time, provided that the conditions are met. In addition to these activities, there are many other activities with lower requirements.
3. Direct express train
This promotion method burns a little more money. Many businesses burn money blindly, thinking that the more they spend, the better. If you can't get the effect, Bian Xiao suggests that you use other promotion methods, because it is related to your own goods. If it is not promoted, it will have an effect.
Finally, businesses need to optimize their products:
Optimizing store baby is divided into many aspects, such as baby's picture, Taobao title, details page and so on. One of the most common is to optimize keywords. Merchants can use tools to achieve this.