First of all, enterprises should determine the type of their own corporate promotional videos. Corporate propaganda films are summarized as corporate propaganda films, agency propaganda films, image propaganda films, propaganda films, investment promotion films, product function demonstration films, product introduction films, character feature films and so on. , for enterprises, institutions, products, images, people, but also with a certain period of specific activities, such as investment videos, exhibitions and so on. Only when the types of promotional videos are determined can professional film and television companies be invited to make targeted planning.
Prepare video materials for reference, such as using previous materials, shooting CDs, cleaning shooting environment and equipment, etc.
Write down the text content that needs to be emphasized: grasp the company's purpose, the basic idea of shooting a promotional film for the company, the simple planning scheme of making a creative promotional film for the company, and provide the company's corporate philosophy, corporate image, corporate products and other information.
Put forward requirements for publicity video shooting:
(1), the key shots that must be reflected, the key publicity content that must be expressed and the scene requirements of short shots. Suggestions are made on the way LOGO appears, scenes, materials, lighting, sound effects and the process of switching each scene.
(2) Put forward the requirements of shooting equipment, shooting scenes, props and staffing.
5. Put forward suggestions for the post-editing of the promotional film: put forward reasonable requirements and suggestions for special effects, copyright, soundtrack, sound effects, 3D animation and senior voice actors.
6. We will give the enterprise a schedule of a series of processes, such as modifying the audit script of the next promotional film, arranging shooting or data docking, and auditing the follow-up promotional film to let customers know when they can see the promotional film.