The main contents of the market analysis are:

(1) Actual analysis of product category sales

(2) Regional category market dynamic analysis

(3) New product market sales analysis

(4) Consumer purchase type sales analysis

(5) Sales expense analysis

Market analysis is the key to industrial development and one component of industrial layout studies. It is divided into 3 categories according to its content:

①Market demand forecast analysis. Including market demand estimates and forecasts of future market capacity and product competitiveness. Survey analysis, statistical analysis and related analysis and forecasting methods are usually used;

②Market demand level and market demand analysis in various regions. That is, based on the characteristics of each market, population distribution, economic income, consumption habits, administrative divisions, best-selling brands, productive consumption, etc., the demand and transportation and sales expenses of different regions, different consumers and users are determined. Generally, the methods of production and sales division, market division, market share and survey analysis can be used;

③Estimation of product life cycle and salable time. That is to predict the time needed by the market so that activities such as production and distribution can best match market demand. Through market analysis, we can determine the future demand, variety and duration of products; product sales and competitiveness; changes and updates in product specifications and varieties; regional distribution of product demand, etc.

In the study of industrial development and layout, market analysis helps to determine the development level and scale of regional industrial departments or enterprises, and adjust the industrial structure in a timely manner; it helps to adjust the product structure and improve competitiveness; it has It helps to rationally arrange industrial enterprises under the principle of minimizing transportation and production costs.

Extended information

The research object of market analysis is the entire market, which can be examined from both vertical and horizontal perspectives. From a vertical perspective, market analysis should study all commercial activities from producers to consumers, and reveal the behaviors and rules followed by producers and consumers in market activities. Both producers and consumers must understand themselves and each other when engaging in market activities.

Production and consumption are a pair of contradictions, and they achieve the unity of opposites in the entire market activity. Only when producers and consumers act in accordance with their inherent laws can they become a bridge that organically unifies production and consumption. From a horizontal perspective, in a modern market economic system, market activities are a comprehensive activity.

On the one hand, different countries and regions have different market activities due to their political and cultural influences. Therefore, market analysis must reveal the characteristics and laws of these market activities. On the other hand, even if they are the subjects of the same market activity, due to the interaction of various markets, the content of their activities is extremely extensive.

In other words, there are many types of markets, and the characteristics and operating rules of various types of markets have become another key research object of market analysis. In short, the research objects of market analysis are extremely broad and complex, and breadth and complexity are important characteristics of market analysis research objects.

The content of market analysis and the research object of market analysis are closely connected. According to the research object of market analysis, the basic content of market analysis includes the following five parts, namely basic theoretical analysis, market technical analysis, and market macro. analysis, market type analysis and financial market analysis.

Basic theoretical analysis is an essential tool for market analysis, including market research, market forecasting, and data analysis and processing; market technical analysis is also called market micro analysis, which mainly includes analysis of consumer purchasing behavior. , product analysis, marketing management analysis, etc.; market macro analysis mainly includes domestic market environment analysis, international market environment analysis, etc. Market type analysis mainly includes consumer goods market analysis, production means market analysis, labor market analysis, technology market analysis, real estate market analysis, information market analysis, etc.; financial market analysis mainly includes securities market analysis, futures market analysis and insurance market analysis, etc.

To conduct market analysis, you first need to have basic statistical data, so you need to conduct a market survey; the data obtained from the survey must be further processed before it can be used for actual analysis.