Xiaomi mobile phone is one of the best-selling domestic mobile phones in recent years. The rise of its brand out of thin air has made many people feel incredible. In the end, there is a network marketing method hidden behind Xiaomi, the brand value shaping method of Xiaomi mobile phone:

Weibo

Weibo is a very popular interactive platform now. Before Xiaomi became famous, he attracted a certain number of fans to gather together in various ways every day. Then, through his huge fan base in Weibo, he will put the brand of Xiaomi mobile phone in Weibo when releasing new product evaluation, so that consumers can pay close attention to it quickly. Moreover, Xiaomi often holds activities in Weibo to let more people forward them to Weibo one after another, so that consumers' brand awareness can be gradually established.

Forum community

As a huge communication community, the forum is a natural and indispensable interactive place. Especially for some mobile phone enthusiasts, they often go to some mobile phone forums to improve their knowledge. To this end, Xiaomi's team interacted with Tan You in these forums and sent evaluation posts to recommend this mobile phone.

Senior copywriter

If you want to do a good job in brand promotion of a product and let consumers build brand awareness, high-end copywriting is essential. A good soft article can be read by many people, thus driving consumers to recognize the brand of Xiaomi mobile phone.

Mobile phone evaluation

By putting evaluation soft articles on some IT and digital media portals, this paper introduces the functions and cost performance of mobile phones, and praises them in comments, so as to keep consumers' ideas on a good foundation.

navy

Every successful online marketing, the water army is an indispensable main force. Every time Xiaomi evaluates or releases a new product, a large number of water forces comment or forward it below to improve the exposure and popularity of the product.

hunger marketing

This is the focus of Xiaomi's online marketing. When Xiaomi's mobile phone accumulated a certain popularity, Xiaomi decisively adopted the hunger marketing model. As a result, a group of Xiaomi fans are grabbing Xiaomi, and those who grab it will share their grabbed mobile phones in space, forums and Weibo. In this way, curious people often pay attention to what kind of mobile phone product this is, and even want to "grab", which undoubtedly makes a live advertisement for Xiaomi mobile phone.