Mengniu Hi-Tech Fresh Dairy Products Co., Ltd. was established on 20 17, 10, 16. The legal representative is Luo Yan, and the business scope of the company includes: food sales; Food production (limited to branch operation); Wholesale and retail of food additives, primary agricultural products and packaging materials; Sales and leasing of mechanical equipment, instruments and accessories; Packaging service; Business information consultation; Storage services, etc.
Daily Fresh Language is a high-end fresh milk brand established by Mengniu Hi-Tech Fresh Dairy Co., Ltd. in 20 18, which is committed to providing fresh dairy products to consumers. Daily Fresh Language has continuously created a new benchmark for high-end fresh milk since its listing, and continued to exert its strength in many aspects such as high brand positioning, product differentiation, and industrial full-link construction, leading the brand and product upgrade of fresh milk track and insisting on providing consumers with unique value. Lead a "fresh" beautiful society and bring a benchmark fresh milk experience to everyone and every family.
Daily Xinyu brand activities
On October 20 18 1 month, Daily Fresh Language brand was formally established, and in the same year, it won the china dairy Excellent New Product Award.
May 20 18, TVC, the first brand of daily fresh language, was released, which made every shining day start with a good glass of fresh milk.
20 19 1 1.5, Ayanga, a powerful musical actor, is the first spokesperson of the official brand.
In April, 2020, Daily Fresh Language introduced desert organic fresh milk, becoming the forerunner of adopting pure desert organic milk source.
In April, 2020, limited bottles of fresh cherry blossoms were put on the market in spring, and the "smell" of cherry blossoms was innovatively integrated into product packaging. Consumers can smell the fragrance of cherry blossoms by wiping the label, and arouse a variety of sensory experiences such as touch and smell.
On May 8, 2020, Daily Fresh Language officially announced that Tang Wei had become a brand-new spokesperson, anchored the exquisite circle, and consolidated its position as a "new benchmark for high-end fresh milk industry".
From June 5438 to February 2020, Daily Fresh Language invited PAOLA TASSETTI, an Italian avant-garde artist, to jointly launch a limited amount of fresh milk in the Year of the Ox to create a high-end temperament with high standards and artistry.
2002165438+February, Mr. Tiger Pan Tiger Pan, winner of three grand slam design awards in the world, was invited to design and release the limited edition packaging of the Year of the Tiger every day. The traditional Chinese zodiac in China is assembled into the shape of a tiger's head with high standards and artistic aesthetics, symbolizing the perfection and a lot of luck in the Year of the Tiger.
In June, 2022, 165438+ 10, a daily phrase "World Cup Benchmark Bottle" was launched in limited quantities, paying tribute to the legend with the benchmark number, the spirit behind each number and the contribution of every eco hero.
In March, 2023, Daily Talk joined hands with Feng Shengli, a century-old Bird, to create the first installation exhibition of "Smell of Cherry Blossoms" in Shikumen House. The surprise cherry blossom castle suddenly appeared in Shanghai overnight, which aroused the collective empathy of consumers and attracted the attention of the industry.
Baidu encyclopedia-daily fresh language