Financial Report Translator majored in "Securities Investment" at university. After graduation, he taught himself the content of "Certified Public Accountant-Accounting Subject" in order to understand the financial reports of listed companies, and worked in the securities industry for fifteen years.
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Straight Flush Company is a leading Internet financial information service provider in China, and its main revenue sources are value-added telecom services, software sales and maintenance services, advertising and Internet business promotion services, fund sales and other trading services.
Value-added telecommunications services are selling indicators, which can prompt buying and selling signals on the real-time K-line. This kind of signal has almost no effect in a bear market, but in a bull market, because of the support of the trend, it is really tried and tested, and many investors buy it.
Therefore, the slow cattle market in recent years has contributed a lot of profits to the company by selling indicators. If this slow bull market can last for three to five years, the profits of the straight flush will definitely be by going up one flight of stairs. Therefore, this company, like brokers, relies on investors and market conditions to make a living.
The software business refers to providing quotation services to other brokers. Now many brokers will customize the software of straight flush. In 22, the share of brokers using straight flush software will be 9%. In other words, 9% of the brokers are customers of the straight flush company. Using the software of a straight flush requires not only the cost of buying the software, but also the annual service fee and the development fee required for adding software functions later. As long as the broker customizes the software, it will cost more money later. Therefore, a profit channel has been established between the straight flush and the brokerage company. Even if the straight flush company does not develop new markets, profits will continue to flow into the company, which is the core competitiveness of the straight flush company.
Advertising promotion business refers to opening accounts for other securities firms, and fund sales are naturally for selling products for public offering and private placement. All four main businesses have achieved strong growth, and the data is very beautiful.
Straight Flush Company is engaged in Internet investment information service, and its profit source is securities investors, or, to put it bluntly, investors. The growth of the company in the future depends on the number of shareholders and the growth rate of shareholders.
we can better understand the number of existing investors and the increase or decrease of the number through the following data.
the monthly statistical report released by China securities depository and clearing co., ltd shows that by the end of December 22, the number of securities investors had reached 177,774,9, an increase of 11.28% compared with the end of 219, including 177,357,7 natural person investors.
in recent years, the number of investors has been growing steadily, and it will maintain this growth rate in the future, which provides a solid foundation for the future profit growth of the straight flush.
The following is the asset change chart of Straight Flush in 22:
The sharp increase of land use right and housing construction expenditure all indicate that the company is currently in an expansion period. Only expansion can greatly improve the operating profit, so the current move of Straight Flush Company is to lay the foundation for the rapid development of the company in the later period.
As of December 31st, 22, the number of registered users of Flush Financial Services Network was about 541.63 million; The average number of people who use the online free client of straight flush market every day is about 14.18 million, and the number of active users every week is about 18.42 million.
according to the latest data, as of February 28th, 221, the number of investors in China was 18 million. The average number of people who use the online market free client of Flush every day is about 14.18 million, accounting for 7.9%. This share is already very large. Every day, 8% of China investors will use the software of Straight Flush. These are the potential customers of Straight Flush Company in the future, and the growth of the company is immeasurable.
the net profit of the straight flush company has increased at a rate of more than 4% for two consecutive years. In particular, the explosion that ushered in last year set a single-year maximum net profit of 1.724 billion since the company was established.
the rapid growth of profits is the basis for the continuous rise of stock prices. Before any institution chooses stocks, the first thing to look at is the growth of net profit. The performance of straight flush shows the characteristics of white horse stock, which will maintain rapid growth in the future, and will attract more institutions to buy the company's shares, thus pushing the stock price up.
In the balance sheet, we will find that the operating profit margin of Straight Flush Company is higher than that of Kweichow Moutai Company. The operating profit margin of straight flush is 6%, which is higher than that of Kweichow Moutai (52%). The wine sold by Kweichow Moutai has a cost, while the software sold by the flush has almost no cost. This is the cost advantage of the flush, and this advantage will be more obvious in the future.
in addition to profits, the debt ratio of the straight flush company is also very low, only 27%. For a listed company, such debt ratio is already very low. The company's current assets are 6.2 billion, which is three times of its liabilities of 1.9 billion. Even if the company has an accident, the current assets that can be realized within one year can completely repay all kinds of debts, and there are at least more than 4 billion funds left. The company's financial situation is very good, which is better than that of many white horses.
in the cash flow statement, we look at two sets of data. One is the cash paid to and for employees, and the other is the net cash flow generated by business activities.
The cash paid to and for employees is the salary paid to employees every year. This data should be compared with the data of previous years. If the wages of employees are decreasing every year, it means that the enterprise is losing money and is making layoffs. If the employee's salary is increasing every year, it shows that the enterprise is in a period of rapid development and expansion. Straight flush from 216 to now, the salary paid to employees is increasing every year, indicating that the company has been recruiting and expanding. This is in line with the above-mentioned sharp increase in the expenditure on land acquisition and housing construction in 22, indicating that the company is in a period of rapid development and expansion, and its future development is unlimited.
The net cash flow generated by operating activities refers to the money paid to the company's Gong Hu due to operating activities, and this money is the net value of deducting costs and expenses. The net profit in the income statement may not have money to enter the company, because there are reasons for credit. The net cash flow generated by operating activities is the real money in the company's Gong Hu, not money. The net cash flow generated by operating activities is 2.66 billion, which is greater than the company's net profit of 1.724 billion in 22, indicating that there is almost no such thing as selling on credit in the company's profits, which is the biggest guarantee for the company's financial health.
finally, let's talk about which institutions have bought the stock of straight flush.
at the end of 22, two institutions bought shares of the straight flush. One is a domestic fund, and the other is a foreign fund that buys straight flush shares through QFII. This shows that both domestic and foreign institutions have taken a fancy to the stock of Straight Flush, and their leaders have been lurking in. If the stock of Straight Flush starts to start in the later period, these two institutions will greatly increase their chips to buy the stock.
the performance of listed companies is only the basis for the stock to rise, and the appropriate buying point should be selected according to the fluctuation of real-time market. Avoid by all means, after reading the article, the brain is hot and Man Cang buys it. The stock market is risky, so you need to be cautious when entering the market.