How can Tao Zhugong be rich?

It was Fan Li, a great statesman of Yue State in the Spring and Autumn Period. When the State of Yue was destroyed by the State of Wu, it was he who put forward the plan for the restoration of the State of Wu, and accompanied Gou Jian, the king of Yue, to be a slave in the State of Wu, and tried every means to get Gou Jian back to China, becoming the first counselor to help Gou Jian destroy Wu, and worshiping the general.

However, when Gou Jian returned to China, he realized that Gou Jian was a man who could suffer, but could not share happiness, so he bravely retired and resolutely resigned. First, he went to Qi State and changed his name to Ziyi. However, people in the state of Qi knew that he had good moral character and high talent, so they asked him to be the prime minister. Because he had decided to retire to the forest, he resigned soon. He settled in Tao, the commercial center at that time (now Dingtao County, Shandong Province), calling himself "Zhugong", and people called him. He is engaged in both business and agriculture here. He soon showed extraordinary business skills. 19 years, earned thousands of dollars three times. But he is generous in helping people in need. When he makes money, he engages in various public welfare undertakings. His behavior earned him the reputation of "being as rich as an enemy and doing his best" and became a model of China's commerce for thousands of years.

Tao Zhugong is very business-minded. He judged the price fluctuation according to the relationship between supply and demand in the market, that is, "we can know the price by discussing its surplus and shortage." "He found that price fluctuation is limited, that is, it will fall after it is extremely expensive; After the base reaches the extreme, it will rise, and there will be a law of "one is expensive and one is cheap, and it is extremely inverse". This is in line with the laws of the modern market. Because the price of a commodity rises, people will produce more and supply it to the market, which creates conditions for the price to fall. On the contrary, if the price is too low, it will dampen enthusiasm, people will be reluctant to produce, and there will be less goods on the market, which will create conditions for price increases. Therefore, he put forward a set of "accumulation theory". That is, when the price is cheap, you should collect it in large quantities. He said that "it is as cheap as pearl jade", that is, like pearl jade, he pays attention to the items with reduced prices and sells them as much as possible. When the price goes up, try to sell it. " Expensive as dirt ",that is, like abandoning dirt without regret.

But where is the reason for the price fluctuation?

Tao Zhugong grew up in the era of agricultural economy, and agricultural products are the largest and most important commodities in the market. Agriculture is very seasonal, and the annual output changes with the climate, which has a great influence on the market price. Therefore, meeting the needs of agriculture and serving agriculture has become the main direction of his entrepreneurship. According to the seasonal law, he reserves materials in advance, which is the so-called "knowing the barrel is the repair device, and using it is the knowledge of things." That is to say, just like the preparation before the war, we can predict the goods (knowledge) that the market needs according to the needs of the season.

Seasonal and climate changes are regular. He quoted an old saying of China about the regularity of climate change as the basis for predicting the rise and fall of agriculture. The old saying goes like this: "At the age of six, you suffer from drought, and at the age of twelve, you suffer from hunger." . "That is to say, every six years, there are good years with good weather and dry years. There is a dry year and a wet year every twelve years.

According to this rule, he boldly collected in good years. Because there will be no bumper harvest every year, the goods collected will not worry about not having a chance to sell. Similarly, when prices rise in dry years, he sells as much as possible, fearing that there will be no chance to purchase goods in the future. In this way, he not only became rich himself, but also made positive contributions to stabilizing prices and avoiding poor middle peasants in good years and poor middle peasants in poor years.

The story of Tao Zhugong tells us that the change of climate resources will lead to bumper harvests and poor harvests, which will have a negative impact on people, and this negative impact will spread to the whole country and society through commodity exchange. But as long as people master this regularity, they can coordinate by commercial means and by buying cheap and selling expensive. Tao Zhugong may be the first person in the world to notice climate change, its impact on agriculture and market, and he has made great achievements in the research of countermeasures in this respect.

The secret of Tao Zhugong's business.

Be diligent in business-don't be lazy. Laziness consumes everything.

The goods need to be repaired-if they are slow, it will be difficult to check.

Be frugal with your money-don't be extravagant, or you'll spend it all.

Be honest in employing people-it will be difficult to entrust them to avoid filling in the blanks.

Accept with an open mind-avoid rashness and there will be fewer transactions.

Be careful when you go in and out-don't scribble, you will make more mistakes.

Be wary of buying and selling-don't delay, you will lose your mind.

The goods should be inspected in person-reduce the price if you don't abuse them.

Be clear about bargaining-don't be vague, there will be more disputes.

We must reach an agreement in the future to avoid wrong delays and complications.

Set a deadline-don't be careless and break your word.