1. Principle: Ordinary investors should choose investment directions with small investments, quick results, and low technical difficulty. The main principles are:

1. Heavy industry is not as good as light industry. Whether it is production, processing, or circulation and trade, operating light industrial products, especially consumer goods, has low risk, low investment intensity and difficulty, and is easy to achieve results in the short term, so it is particularly Suitable for private capital.

2. Supplies are not as good as food. Food is the most important thing for the people, and the Chinese people have a world-famous food culture. Thousands of households have three meals a day, during festivals, weddings and funerals, plus a huge amount of public funds for food and drink every year, the food market is very large and long-lasting, and in addition to technical supervision and health management, the government also provides Generally, there will be no interference in the scale, variety, layout, and structure of food. Investment in the food industry can be large or small, it is easy to get started and there is a wide range of choices.

3. “Being” a man is not as good as “being” a woman. More than 70% of the purchasing power of society is in the hands of women. Not only do women hold the “financial power” of most Chinese families, but a considerable number of goods are directly consumed by women. High-end fashion, shoes and hats, expensive jewelry, and cosmetics are all a woman's world. Therefore, if you invest in consumer goods, whether it is production or sales, and target your customers to women, you will find more opportunities.

4. Adults are not as good as children. In terms of retail food and supplies, a large part of the market is children's consumer goods. The children's consumer goods market is highly elastic, has strong random purchasing power, and is easily affected by advertising, emotions, and the environment. Investing in this market is a viable choice.

5. Comprehensiveness is not as good as specialization. Micro-fields often rely on specialization to win. Specialized production and circulation can easily form market characteristics of technology and batch operations. Manufacturers have a competitive environment and users have a greater choice.

6. New construction is not as good as leasing. The technical and economic transformation of existing projects will reduce the capital consumption by 1/3, and save 1/2 of the raw materials and time consumption than a completely new project. An effective investment method to achieve this effect is leasing. By paying a certain amount of rent to the owners of economic resources such as technology, equipment, and buildings, the right to operate and manage these resource conditions can be obtained.

2. Specific project proposal: 2,000 yuan. It is best not to invest in new projects, that is, to use other people’s existing resources to obtain management rights. Generally, it is more suitable to be an agent; in the professional field of fast moving consumer goods such as food, clothing, housing and transportation, A small business related to women and children.

To sum up, we can recommend the following:

1. Online snack sales

2. Fast food catering service in high-end office buildings

3. Online real estate agency

4. Online game product transactions

5. Ticket agency