Without this "epidemic", Taikooli would not be what it is now, and it is not an exaggeration to describe its congestion with n times. But then again, if compared with the "bleak" of the previous month, it is undoubtedly much better.
All walks of life have resumed their work and production, and people's lives have gradually returned to the past. Nothing can stop Chengdu people who have been holding back for a long time from coming out to "let out the wind", let alone in such a warm spring day.
Queue in an orderly way, take your temperature and get an "access card" ... just to increase the popularity of this landmark business district?
Not exactly. The reason why the carriage market came to this place where there is no shortage of natural people is naturally concerned about our automobile brand exhibition hall. In the impression of the carriage market, there are not only Tesla, but also two new forces to build cars.
To tell the truth, the last time I was here was a few months ago. As a result, the first stop of the carriage market was quite speechless. The "Future Car" exhibition hall, which was originally opposite Taikooli Street and flush with the sign, has disappeared.
The Future of Prison Break
There are also "dragonflies" that have not been opened.
I remember the last time I was here, although it was not very popular, the exhibition hall of the future car was quite eye-catching and the location was really good. However, after more than three months, the doors have been changed here, and the future cars have also moved away, leaving only the "dragonfly" that has not been demolished.
Mala Auto Market learned from Beijing security personnel that it has been some time since it moved out of Taikooli business circle in the future, and the original exhibition hall also welcomed its new owner, sports brand Andema.
"The name is good, but it is not popular." Regarding the past of the future car, Bao Ge's sigh seems to explain some problems.
Another time, it seems that "escape" is more appropriate to be linked with rumors such as "50% off sales of new K50 quasi-cars in the future", "arrears in payment to suppliers" and "abandonment and shutdown of factories". After all, this is Taikooli, and the land is precious.
If the future has lost its "future" here, then another family may have a different situation because it is called "ideal". The ideal is still there, but it seems quite miserable.
The ideal of "being isolated"
The door is empty and nobody cares.
The empty exhibition hall stands there. How to describe a static word? According to the observation of the Mala car market, about an hour or so, no one pushed the door into the store at all.
No customers. Why can't even the sales staff see one?
A closer look shows that there are salespeople in the ideal exhibition hall. However, sitting in the car, he didn't know whether he was playing with his mobile phone or worried about his "ideal".
On the other hand, the present situation of Li Exhibition Hall also has its special reasons. Because it is really in an "isolated" state.
The fence in Taikooli mercilessly blocks people trying to get to the ideal exhibition hall. Mala Tang auto market also found the ideal road through the mobile phone map, bypassing a few kilometers or so.
It is suggested that the ideal must get a sign, otherwise it is possible to reach the ideal exhibition hall through the narrow alley and an inexplicable porch road above. Shoppers may be patient, and car observers may not be interested in playing this game of "finding the way".
It is worth mentioning that Li's sales in June 5438+ 10 were quite good. In June, with the data of 1207, Li ONE jumped to the second place as a new car-making force, breaking the previous positions of Weilai, Weimar and the three new car-making forces.
Perhaps this is one of the reasons why ideals are more "tolerant" than the future.
The new car-making forces in Taikooli business circle are "miserable" one by one, so what about Tesla, which is also here but in a better position? Don't worry, let's keep looking down.
"Calm" Tesla
There are many customers, and there are many orders on the spot.
Compared with the two new forces, Tesla's geographical location has many advantages. From the main entrance of Taikooli, you must pass through Tesla exhibition hall. This also determines the gap between Tesla and the ideal passenger flow.
When you enter the store, the focus of attention is naturally cheaper domestic models? 3。 There is an endless stream of people looking at the car consultation around, and the horse-drawn car market is also warmly received by the sales staff.
Just when talking with the sales staff of the Mara car market, customers signed the contract directly at the scene. Domestic models? The popularity of 3 is evident.
Why do you say Tesla is "calm"? Many friends may know that Tesla is currently trapped in the "reduction door". While exploring the store in the Mara car market, the Ministry of Industry and Information Technology also specially talked about Tesla.
In the process of chatting with sales staff, the carriage market deliberately led to the topic of "price reduction" The salesperson's words are similar to Tesla's official statement. "During the epidemic, the situation in the supply chain led to a real case."
"In addition, if you book a car now and pick it up in May-June, it is even less likely that such a problem will occur." In order to dispel the concerns of the horse-drawn carriage market, the salesperson added a sentence specially.
Having said that, the Mala car market still prays for those customers who book cars, hoping that they will not become "individual cases in special periods".
This is the case in Taikooli business circle. After the resumption of work, Tesla and the new forces of building cars also showed a world of difference.
So, what about the new car-making forces that "avoid" Tesla, especially brands such as Tucki, Weilai and Weimar? Subsequently, the Mara auto market visited these three brands one by one.
The popularity of Raffles has benefited Tucki a lot.
From Taikooli business district, the carriage market drives to Raffles City opposite the provincial gymnasium. Xpeng Motors opened its first direct store in Chengdu here. In fact, the resumption of normal business in raffles city has also brought many stores to Xpeng Motors to a certain extent.
At present, Xpeng Motors is only sold in Tucki G3, but it has attracted many consumers' favor because of its good cost performance.
In the communication with the sales staff, the Mala car market also found an interesting thing, and the sales staff in Tucki have been making an analogy with Tesla. Of course, this is also to highlight the cost performance of Tucki G3.
For example, Tesla needs to pay 8,000 yuan for charging piles and installation fees, which are free here in Tucki; Tesla needs to spend tens of thousands of yuan to choose the self-driving function of the FSD package. Tucki G3 is already equipped, so there is no need to buy it separately.
What is worth mentioning is the problem of charging piles and installation fees. When the Mala car market arrived at the store last year 10, the salesperson told us that this discount was only available in that month, and consumers would have to bear it later. But after a few months, there is still this policy. Is the original limited-time offer just talk?
Weimar and Weilai are too "cold and cheerless"
Weimar Automobile opened its own exhibition hall in the relatively concentrated airport road automobile 4S shop cluster. It may also be because of the working day that the whole airport road is slightly "cold and cheerless". Weimar is no exception.
After entering the exhibition hall, the Mara auto market found itself the only customer, and was naturally warmly received by the sales staff. Maybe it's too long since I've seen a customer go to the store to see a car. As soon as the sales staff came up, they went straight to the point and introduced Weimar's latest preferential policies.
"Due to the impact of the epidemic, Weimar showed great sincerity. Buy a car this month and enjoy the manufacturer's discount, that is, three years of zero interest rate and zero handling fee. " Introduction by sales staff.
But perhaps because of Tucki's experience, for those limited-time promotions that are only effective this month, perhaps it is just a means for salespeople to urge consumers to place orders as soon as possible?
Subsequently, the salesperson also spent a lot of time introducing Weimar's "Weimar Direct Purchase" to the horse-drawn car market. The term and amount of repurchase, including the lease of batteries, are basically consistent with the previous official introduction.
About 1 hour, from entering the store to leaving, Weimar store has no new customers. I don't know how long this will last.
The same thing happened in Weilai's exhibition hall. Weilai Exhibition Hall located in in99 Shopping Mall in Yintai, Chengdu is also very deserted.
The advantage of geographical location and the popularity of shopping malls did not bring any visitors to Weilai. For a long time, the horse-drawn car market was the only customer in the store.
After waiting for a long time, a shop assistant came to collect it. From the tone and attitude of the sales staff, we can basically know that this situation is not only the day when the horse-drawn car market arrives at the store, but also the current situation.
Weilai's sales staff are not the same as other new forces making cars. They didn't spend too much energy on the model introduction, but constantly promoted Weilai's "power exchange" advantage to the horse-drawn carriage market. It is understood that at present, Chengdu Weilai has built two power stations and another one is under construction.
Store visit summary:
According to the layout of Chengdu's new car-making forces, the horse-drawn car market has basically been there. Although it does not mean that the situation in all cities is the same, it is also a microcosm of the overall environment.
At the moment when car dealers are gradually returning to work, the enthusiasm of consumers to see cars in stores is still very low, not to mention the new forces with relatively small audiences. Due to the impact of the epidemic, it may take some time to calm down.
At the same time, because China's subsidies for new energy vehicles are gradually withdrawing, in the post-subsidy era, people are bound to pay more attention to the cost performance of automobiles. This is why Tucki, which is also a new force in building cars, will be more popular because of its lower car prices.
The carriage market also mentioned yesterday that 2020 may be the year of life and death for most new car-making forces. These situations that have been mass-produced and delivered are so severe, not to mention staying on "PPT".
This shopping trip, the Mara auto market also saw that Tesla, which is in the "reduced distribution door", still has a lot of popularity, which is really a very helpless thing. Our automobile brands in China can only improve their competitiveness through their own continuous efforts, so that consumers can have better choices, instead of making such "forced" compromises.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.