Professional visitors refer to professionals or users who are engaged in the design, development, production, sales or provision of related services of commodities or services displayed in exhibitions. Professional visitors are also called trade visitors.

Professional buyers are also called professional buyers. Professional buyers are people who specialize in the following occupations: traveling around the world, paying attention to the latest popular information, holding big orders, keeping in touch with suppliers, organizing goods to enter the market and meeting different needs. At present, there are two main categories: brand buyers and store buyers. Among them, brand buyers are responsible for one brand, and store buyers are responsible for buying different brands of goods for department stores. For formal enterprises, professional audiences are generally more on the first day of the meeting. Ordinary audience just watch the fun, not excluding potential customer groups.

First of all, the reception scale and service capacity of the exhibition are limited. Differentiating treatment is conducive to maintaining the order of the exhibition and creating the atmosphere of the venue, organizing and arranging the venue, showing and explaining services, taking photos of the audience and business cooperation and negotiation.

Generally speaking, the exhibition is aimed at commercial marketing display, market expansion, business cooperation, enhancing visibility, amplifying influence and brand gilding. Professional visitors and ordinary visitors have different purposes and levels. The former is the primary goal of the exhibition and the main creator and digger of the exhibition value. The general audience's participation psychology is mostly to follow the trend, join in the fun, come out to play and broaden their horizons, and their contribution to the exhibition is limited.