The most prosperous section of Chinatown in Bangkok, Thailand. The "Hezhen Daxing Gold Store" founded by Chen Zhenzhi has a history of only 28 years and is the largest and most famous gold store in Chinatown. Chen Zhenzhi is known as the "King of Gold" in Thailand. In Bangkok, Chen Zhenzhi owns a gold shop, a gold processing factory and a futures gold trading institution.