Each website promotion method has its advantages and disadvantages. A perfect website promotion method does not exist now. When doing website promotion, we should use our strengths and avoid weaknesses, and combine the advantages of various website promotion methods to achieve the best website promotion effect. The following is a brief analysis of the pros and cons of several common website promotion methods:
Common website promotion method 1: SEM search engine marketing
It is now the most popular website promotion method and is becoming more and more popular. The more webmasters and businesses pay attention to it, the more traffic will be brought by achieving high rankings in search engines. SEM includes SEO search engine marketing and PPC search promotion advertising. SEO mainly relies on the understanding of search engines and uses certain technologies to improve rankings; while PPC search promotion advertising relies on money to improve website rankings. I won’t talk about the specific technology here. There are many related articles on this website. Interested friends can read it.
Analysis of pros and cons: SEM is relatively a perfect way of website promotion now. Although both of its methods have disadvantages, one is time-consuming and the other is expensive, but when used in combination, it is It's the best, and that's why it's getting more and more attention. However, SEM still has its disadvantages: first, it relies too much on search engines, and any changes in search engines will bring about changes in the website promotion effect; second, SEM is completely dealing with programs, and there are other aspects of word-of-mouth promotion. What is lacking.
Common website promotion method 2, self-question and answer-style Q&A promotion
Answer and answer questions on large-scale knowledge-based Q&A websites such as Baidu Knows, Yahoo Knowledge Hall, Sosou Q&A, etc. Ask questions related to the content of your own website, and then add your own website link to the questions to promote the website. This website promotion method is Q&A promotion. Generally speaking, if you just write a URL, it is difficult for such an answer to be accepted, so some webmasters will use some compromise methods, such as cleverly integrating their own websites into the answers to make users interested in opening the website. ; Or answer part of the answer and provide your own website address later. Some webmasters will register multiple user names, ask and answer their own questions, and then select their own answer as the best answer. For example, if you ask "What website is the fastest to watch movies online?" and the best answer is a movie website, it is usually the webmaster who uses self-questioning and self-answering methods to promote his website.
Pros and Cons Analysis: Relying on Q&A for website promotion. If the questions answered are indeed valuable and can solve the problems of netizens, then this promotion method will be very durable and can continuously bring revenue to the website. Come traffic. However, if you answer a large number of questions and add your own advertisements, it may cause the questions to be deleted, and the large number of advertisements to disappear without a trace in a short time. For Baidu, it is known that such a search engine website may even cause in the search results The consequences of deleted indexes in the engine.
Common website promotion method three: leave a message in the blog
There are many websites that provide blogs. The following two methods are common ways to use blogs for website promotion. : Some webmasters will add their own website articles to their blogs, and then add links to the website in the articles to promote the website. Others use comments on popular blogs to promote their websites. For example, many celebrity blogs have been visited more than 10 million times. If you can grab the "sofa" every time you leave a message, the traffic it brings will also be quite large. In addition, for some widely used blog programs, such as WordPress, Z-blog, etc., their message function allows you to enter the website address. If you enter your own website address on such blogs, the website name and link will be displayed in the message. In this way, It not only directly increases the clicks of the website, but also adds external links to the website, which has a great effect on search engine optimization.
Pros and Cons Analysis: Each of these three methods of using blogs for website promotion has pros and cons. If the method of establishing a blog group is used properly, and the articles are excellent and recommended to the blog homepage, the traffic brought to the website every day is Quite considerable, but this is difficult to do and requires a lot of energy; while leaving messages on other people’s blogs is effective, it can easily bring a lot of useless comments to other people’s blogs, and for bulk SPAM, Various search engines will have corresponding penalties.
Common website promotion method 4: Use soft articles for invisible promotion
In relevant websites, submit your own articles by submitting articles, and add your own website URL and other publicity to the articles. Information will be displayed on the website after it is published. This method is commonly used soft article promotion in website promotion. If the article is popular among netizens, it may be promoted to a prominent position on the web page, thereby gaining more views. The role of promotional soft articles in website promotion cannot be ignored. Many websites, including large websites, use this method to promote their websites. However, large websites generally have public relations companies responsible for publishing these articles. For individual webmasters, you can do this in Ai Ruiwang, Donews, Techweb and other websites do soft article promotion. Soft article promotion must be based on the actual situation when choosing the platform. For example, promotional articles for dating websites will be greatly reduced if they are published on professional websites.
For example, those articles about experience and experience do not have to be very professional and literate, as long as there are not many typos and the expression is smooth, and you have your own opinions, it is enough. At the end of the article, mention your own website, or put your own website. If you write it as a case in the article, the website will be known to more people.
Pros and cons analysis: Promoting your website through articles can not only exercise your writing skills, but also provide implicit website promotion. However, there are currently many webmasters who use haphazardly put together articles for publicity purposes. This not only wastes readers' time, but also makes their websites appear unauthoritative and lack credibility.
Five common website promotion methods: Use group messages for instant promotion
Use the group functions of instant software, such as QQ groups, MSN groups, etc., and publish your own website information after joining the group , this method instantly brings traffic to your website. If you add dozens of QQ groups at the same time, promoting the website can bring very good results. However, this method is also disliked by many people. If you post an advertisement directly after joining a group, a well-managed group will immediately "kick out" the person who posted the advertisement; however, many webmasters are now beginning to use curves to save the country. For example, if you first establish a good relationship with the group management, actively participate in chats, etc., and publish advertisements for your website at the appropriate time, you can achieve better results. In addition, there is another method that many websites are using now, which is to establish a Q group of your own website, and then promote it on the website to attract netizens to join. In this way, you can not only communicate with the users of your website at close range, but also increase the number of users. It is very sticky, and when new features are launched on the website, notifications can be posted to the group immediately, and there is no need to worry about being "kicked out" for advertising.
Pros and cons analysis: Website promotion through groups is a very good promotion method, but you must pay attention to the method. The former method of publicizing by adding QQ groups will disturb most group members, but it will indeed produce direct effects. However, if the targeted user groups do not match, it will not achieve any publicity effect. The latter method is more practical, not only to promote the website, but also to communicate directly with the users of the website.
Common website promotion method 6: Viral marketing by adding URLs to emoticon pictures
This is a more creative method of website promotion. If the emoticons released are widely circulated, It can bring a lot of traffic to the website in a short period of time. This kind of picture was originally a signature picture often seen in forums: a small cartoon person holding this sign with your IP address, operating system and browser name written on it. The content displayed in this section can be changed. Later, I saw the New Year gold medal that was widely circulated on the website. Just write the name of the person you want to send it to and it will be displayed on the gold medal in the picture. I thought it was a Photoshop master, but later I realized that you only need to enter text. There are also banners on the Eiffel Tower. All belong to this category of promotion methods. The most commonly used methods in this category are to mark uploaded pictures with URLs, or to create emoticon pictures with URLs, etc. The earliest websites to use these methods received a large number of visits.
Pros and cons analysis: This method of website promotion is very creative and practical, and can directly bring publicity effects. But if you want the website promotion effect to be better, you need to make more interesting emoticon pictures yourself. Only originality can bring more click-through rates. However, if each long picture is added with a URL, and it is still very stiff, it will be psychologically resisted by users, which will have the opposite effect.