Requirements for cargo anchors include the following aspects:

Professional skills: anchors with goods need to have professional sales skills and eloquence, and can accurately and vividly introduce the features, functions and advantages of products to stimulate consumers' desire to buy. At the same time, they also need to have good coping ability and affinity, and be able to establish good interaction and trust with the audience.

Industry knowledge: anchors with goods need to have a deep understanding of the industry, including market trends, competitors, target customers, etc. In order to better grasp market opportunities and customer needs and provide professional suggestions and opinions.

Live broadcast skills: anchors with goods need to master certain live broadcast skills, including how to attract the audience, keep the audience's attention and create a good live broadcast atmosphere. They also need to be familiar with the operation and rules of the live broadcast platform in order to better interact and communicate with the audience.

Teamwork: The anchor with goods needs to work closely with team members, including photographers, directors and makeup artists. , together to complete high-quality live content. They need good communication and collaboration skills in order to cooperate better.

Healthy image: anchors with goods need to maintain a good image and a healthy lifestyle in order to set a good example and image and increase the trust and goodwill of the audience.

Moral quality: The anchor with goods should have noble moral quality and good sense of social responsibility, and should not exaggerate propaganda, make false propaganda, mislead consumers, be honest and establish a good business reputation.

In short, the anchor with goods needs to have various conditions and qualities to provide high-quality live content and services, attract more viewers and consumers, and realize good commercial and social values.