Beijing iqiyi technology co., ltd (iqiyi) is an independent video service company, which was established by Gong Yu in Beijing on April 22nd, 20 10.
20 13 on may 7th, Baidu acquired PPS video service and merged with iqiyi. 2065438+February 2007, iQiyi completed the subscription of/kloc-0.5 billion USD convertible bonds, and Baidu subscribed for 300 million USD. On March 29th, 20 18, iQiyi went public.
On October 27th, 2002165438+/kloc-0, iqiyi announced the integration of iqiyi knowledge, iqiyi education, TV products and Meng champion, the establishment of "all-round knowledge" education, and the establishment of an online educational content distribution and operation platform.
2021April 13, Beijing Aiqiyi Technology Co., Ltd. (Aiqiyi) issued a letter of commitment to operate in compliance with the law.
On August 25th, 20021year, at the symposium on the construction of professional ethics and work style of TV artists of China Television Association, iQiyi and other platforms always insisted on drawing a clear line with unhealthy trends in the industry and resisting irrationality.
And canceled the idol talent show and any off-site voting in the next few years.
On April 4th, 2002110, Iqiyi officially canceled the advance ordering of this series, and cancelled the content promotion stickers visible to members.
The brand concept of iQiyi is "Enjoy quality", and English: "Always fun, always beautiful".
The launch of this brand concept reflects that iQiyi attaches great importance to both users and advertisers, which means that in the video industry, both user needs and customer needs will be met from a higher quality level.
For users, the main "video browsing" stage will be replaced by "video appreciation" stage, for customers.
Based on a huge number of "quality-loving" users, iQiyi will build a high-quality video marketing platform, and the accuracy of video advertisements is expected to be improved in an all-round way to maximize marketing value on video websites.
With the rapid development of online video in China, there are still many user experiences that can be improved and marketing needs need to be met.
If any company wants to achieve something, it must pay attention to and respect users from beginning to end, and then continuously improve the marketing value of advertisers. Iqiyi will go all out to ensure that users and advertisers can truly "enjoy quality".