He sent a short video in Weibo, announcing that he would sell Yunnan coffee to the United States. And named this coffee fibo coffee. In this video, a local brother appeared, claiming that Starbucks buys hundreds of thousands of tons of coffee beans in Yunnan every year and calls these coffee beans Starbucks coffee. In the past, most of the coffee beans produced in China were used for instant coffee or mixed coffee. Nestle and Starbucks both bought a lot of coffee beans from Yunnan, but this did not affect their sales.

Because consumers don't care where the coffee comes from. They only care about the taste of coffee. Therefore, the existence of Yunnan coffee is extremely low. Coffee, on the other hand, can't make money, because the market has been bad and the cost of growing coffee is high. In addition, the price of coffee is easily influenced by the futures price in the international coffee market. If the purchase price is too low and the labor cost is high, the farmers who grow coffee will get very low profits.

The coffee market in China is not very mature, but there is a long history of drinking coffee abroad, especially in the United States. For example, the history of drinking coffee in the United States has exceeded two centuries. After the first wave, the second wave and the third wave of coffee, the coffee consumption market is very mature. They pay attention to the taste and quality of coffee, and the taste of coffee in America is also changing. However, China people have only been drinking coffee for 20 or 30 years, but China people are getting more and more excited. Even if the market is not very mature, the coffee culture is still very good. So from a commercial point of view, only when the popularity of Yunnan coffee goes up can there be a bigger consumer market, and it is estimated that Switzerland has indeed improved the popularity of Yunnan coffee, but the coffee market in the United States is quite mature, and they will not disturb the market because of the impact of a certain coffee bean.