"Strengthening investor education" is regarded as an important basic link by the regulatory authorities. It is hoped that by building an education base for securities and futures investors that investors can see, touch and participate in, investors can easily receive education and services.
After fierce competition from previous applicants, the first batch of seven entity countries and six internet countries have been officially awarded and operated for more than a year. The second batch of seven entities to be named and nine national Internet investment and education bases to be named "follow closely" are being built and put into operation according to standards, benefiting tens of millions of investors.
The Securities Times reporter found that the establishment of the national investment education base has become an effective bridge connecting the regulatory authorities, the capital market and investors. It is an indispensable carrier to give full play to the three functions of financial knowledge propaganda, investment risk disclosure and investor rights protection, and shoulders the important mission of protecting the healthy development of China's capital market and the majority of small and medium-sized investors.
State-level investment and teaching bases have changed the traditional "education" mode and become diversified and entertaining. They are no longer limited to textbook theory, but combine intelligence with high technology, which is easier to attract the public's active attention and understanding.
International experience shows that the better a country or region protects investors' rights and interests, the more developed its capital market, the stronger its ability to resist financial risks and the greater its role in promoting economic growth. Investor protection has become one of the three major regulatory objectives proposed by the International Securities Regulatory Commission. Securities regulators and self-regulatory organizations all over the world generally believe that investor education is an important content and means to safeguard investors' rights and interests. In the United States, Britain, France, Australia and other countries, investor education is also called financial ability education or consumer education.
Take the United States as an example, many institutions, including government departments, trade associations, exchanges, securities institutions and private education departments, are actively carrying out investor education. The main duties of the "Investor Education and Assistance Office" established by the US Securities and Exchange Commission in 1994 include: organizing or coordinating national investor education activities, receiving investors' inquiries and complaints, and providing investors with the report of the Securities and Exchange Commission and related documents; Investment consultants (brokers) of American securities institutions provide consulting and investment services for every investor, and provide investors with all-round services through investment consultants, so that the education of securities institutions to investors is fully integrated into the daily services of investment consultants to investors.
In contrast, due to the particularity of China's investor structure, small and medium-sized investors lack financial knowledge and risk awareness, and many investors blindly enter the market and follow suit. When their rights are violated, the difficulty and cost of safeguarding rights are very high. "How to attract more investors to actively invest in teaching bases" has become a difficult problem faced by many national investment teaching bases of securities firms.
A number of brokers interviewed told reporters that during the investment and teaching work, most investors lacked the awareness of actively entering the investment and teaching base to learn knowledge, and brokers needed to do a lot of work in attracting investors.
Although the online education base does not have the above problems, there are a lot of continuous updating work to be maintained during the maintenance process. In addition, how to deeply understand investors and provide investors with "thousands of people and thousands of faces" investment and teaching services is also an important topic for brokers to think about.
To build a truly first-class national investment teaching base, we must first establish and improve the investor education evaluation mechanism and encourage securities companies to effectively carry out investor education. Regulatory authorities and industry self-regulatory organizations improve the inspection and assessment of the education of investors in securities operating institutions, and third-party institutions such as market research institutions use scientific evaluation methods to regularly evaluate market entities such as securities operating institutions. In this way, the combination of the scientific quantitative evaluation system of investor education effect and the daily supervision of securities institutions by the regulatory authorities can effectively solve the problem that investor education is difficult to evaluate and implement.
More importantly, complaints about investors' rights protection should also be included in investor education, which should be combined with investor protection. Improve the customer complaint handling mechanism of securities operating institutions, securities industry associations, CSRC and dispatched offices, and establish a smooth handling mechanism to safeguard the interests of investors and solve their demands. The national investment and teaching base still needs to work hard to help investors safeguard their legitimate rights and interests and recover their losses, so it is urgent to build a professional investment and teaching team.