Fresh agricultural products generally refer to fresh vegetables, fruits, fresh fish, fresh eggs and live birds. These products are closely related to people's lives, perishable and have high requirements for ventilation and storage. However, the traditional production and management of fresh agricultural products in China is decentralized production by farmers, and the terminal sales are carried out in the farmer's market through the wholesale market of origin and the sales place. The traditional mode of operation is small in scale, with many trading links, backward trading means and high circulation cost; The source channels of agricultural products are complex, the storage and preservation facilities in the market are not perfect, and the quality of agricultural products cannot be guaranteed. Therefore, people urgently expect a new management mode of fresh agricultural products.