Forum marketing mostly belongs to forum irrigation, and its operating cost is relatively low. The main requirement is the operator's ability to grasp the topic and creativity, not the amount of capital investment. The following is a successful case of forum marketing compiled by me for your reference. Welcome to read!

Forum marketing success story 1: "My wife quit IBM for Taobao! 》

Taobao forum has such a post, "for Taobao, my wife quit IBM!" The owner of this post is the seller of Taobao Five Diamonds, which deals in cosmeceuticals. Technically, it should be a man and a woman. Men mainly write posts and occasionally help to look after the store. The hostess is really good at taking care of Taobao shop. The post tells the whole Taobao growth process of their drugstore, and the content is quite rich. It started as a Taobao buyer, and then resigned from IBM and embarked on the road of Taobao cosmeceuticals. From one drill to five drills, from a small shop, it has developed into a large Taobao five-drill shop with more than 200,000 stocks, ranking in the forefront of Taobao cosmeceutical industry.

If it is the strongest post in Taobao's history, it may be a bit excessive, but it is really an excellent post. It is said to be excellent because the content of this post has been updated dozens of times, with more than 10,000 words, more than 2,000 replies and nearly 50,000 views. At different times, it has been on Taobao homepage and Taobao forum homepage. While sharing the entrepreneurial process of the online shop with Taobao friends, it also greatly increased the exposure in the Taobao forum, the owner of the post, and thus received a good forum marketing effect.

This post has three characteristics:

1. This position is not formed at one time. It was written in May 2007 and is still being updated. It has been updated dozens of times before and after, and the contents are all in the main post. Every new part is written at the end of the main post. Every time the new content is updated, the update date will be added in front of it, so everyone can clearly share the growth process of their whole store, and the serious and persistent spirit of the post owner is also talked about by everyone.

2. The forum marketing effect of the post is very good. The number of replies to this post is over 2000, and the number of views is close to 50 thousand, and this number is still growing. At different times, it has been on Taobao home page and Taobao forum home page. The Taobao exposure rate brought by the post to the owner is quite high. Many friends learned about their cosmeceuticals because of this post, and quite a few of them eventually became their cosmeceuticals users.

3. The post creates a good atmosphere. Although it is only a sharing of the store's growth experience, everyone feels with relish. The shop was mainly made by the woman who resigned from IBM, but the post was written by the woman. The whole post reflects the love and harmony between husband and wife. They all reflect the happiness of store management, although there are times of business troubles, but it does not affect the happy tone shown in the post at all. It is impossible to run a Taobao shop so easily, but the owner of the post can treat the store operation with a very relaxed attitude, which left a deep impression on everyone.

Forum Marketing Success Case 2: Futures Fund Allocation and Stock Fund Allocation

The protagonist invested in Chen Fu, Shanghai, to do futures allocation and stock allocation. She has just worked in the company for half a month. Every day, someone adds her QQ and asks about fund-raising. Recently, she has negotiated six deals, and the fund-raising amount has reached more than 654.38+10,000. How did she do it?

Determine the promotion keywords: She felt the need for promotion, so according to her company's situation, industry situation and geographical location, she used keyword analysis tools to determine four keywords: futures allocation, Beijing futures allocation, stock allocation and Beijing stock allocation; The importance of keywords is ranked from important to unimportant.

Write a post: according to the company's capital allocation policy and our company's advantages, write a post, mainly to publicize our company from the front, including the capital allocation issues that the capital allocation customers are most concerned about.

Change one post into four posts: rewrite this post according to different keywords, skillfully integrate keywords into the post, and pay attention to the density of keywords, so that one post becomes four posts; And give these four positions a name, futures fund-raising, and Chen Fu fund-raising Xiao Lu; Beijing Futures Fund-raising, Chen Fu Fund-raising Xiao Lu; Stock matching, Chen Fu matching Xiao Lu; Beijing's stock allocation, Chen Fu's Xiao Lu allocation, and then search these four keywords in Baidu and Google respectively to find out the top 2 websites to send. Always pay attention to the ranking of your posts, and adjust the post content and posting website according to the actual situation.

It is such a simple process that she has achieved good results. Therefore, to provide forum promotion services, we should grasp the key words, choose a better website after writing a good post, and interact with people. Of course, mentality is also very important. Forum promotion can sometimes make people feel bored, and when the effect is minimal, it is easy to make people even less motivated.

Forum Marketing Success Case 3: French walter bagehot Cheese

Around 2007, the dairy products market in China was dominated by liquid milk, yogurt and milk powder. China people consume very little cheese, and they know very little about it. This is undoubtedly a huge business opportunity for French walter bagehot, which specializes in cheese production.

After analysis and investigation, Baijifu learned that the audience of Baijifu is the parents of the baby 1-3 years old, mainly 2 1-35 years old, mainly young women; They log on to parenting websites to get information about parenting nutrition, and are used to exchanging experiences with other young parents through the Internet. Willing to share their children's new discoveries and new fun with netizens; For the choice of products, they are willing to listen to the voice of netizens; Children are regarded as the center of life, and they are willing to participate in activities related to babies ... More importantly, in the children's cheese market, almost only the "Little Bright" cheese produced by Guangming is the competitor of Baijifu; Therefore, Baijifu decided to spread through the forum to further enhance the brand influence of Baijifu and establish the image of Baijifu as a "French cheese expert";

First of all, in the face of different forums, Baijiafu began to occupy positions, covering large and small online communities, paying special attention to parenting, parenting and other pages, and constantly attracting the attention of target groups; Popularizing cheese knowledge and educating babies about nutritious diet have attracted a large number of netizens in a short time. And there are different themes every month of the year.

In addition, France's Baifuji also monitored and managed the forum in real time, trying to eliminate the negative impact. After nearly a year of forum marketing, French bagels have been widely recognized by young mothers. During this period, the sales of bagel cheese in Wal-Mart, Carrefour and other major supermarkets increased rapidly, with remarkable results, and there is a trend of continuous substantial growth. Generally speaking, this forum marketing is quite successful.

Operation method of forum marketing

First, enterprises must first have registered accounts on major well-known professional websites in China, that is, vests. Registering related forum accounts according to different products of enterprises is more conducive to product promotion and marketing.

Second, the forum of enterprise vest should be no less than 10, which is the condition to ensure the pre-hype. Different products, different marketing events, the number of demand vests is uncertain; Well-known brands carry out forum marketing, which can be effective without too many vests; Ordinary enterprises need more vests to cooperate when promoting products in the forum.

Third, enterprises should have special personnel to manage accounts, post posts in major forums and reply to posts. Many enterprises have specialized personnel who are responsible for the promotion of the forum, often posting posts and replying posts, in order to integrate into the core of the forum and accumulate more prestige. There will be many resources to assist the marketing of the forum.

Fourth, the topic of enterprise planning should be novel, that is, it must be creative and creative to attract readers. Marketing theme is more important, and it is also the key to carry out forum marketing; If the planning theme is better, the expected effect can be achieved without any effort.

Fifth, the topic of enterprise planning should be eye-catching, that is, the topic should be infectious and attract readers. The title is a stepping stone, and the title should have a certain meaning or ambiguity, so that readers will have doubts and further want to get the answer.

Sixth, the content of enterprise planning must have a certain level, and netizens feel that there is something behind it. Forum marketing has been very popular at this stage, and netizens also know the purpose of forum marketing.

Seventh, enterprise personnel should actively participate in the reply, encourage other netizens to reply, or reply with their own vests. The participation of netizens is the key link of forum marketing. If the planning is successful, the participation of netizens will be greatly improved. Usually, most enterprises do event marketing in forums, and some company products or gifts can be used to encourage netizens to participate.

Eighth, enterprise personnel should correctly guide netizens' replies and don't let the incident develop in the opposite direction. Specific analysis of the specific situation, sometimes it is not necessarily a bad thing to argue in the forum, especially for unknown enterprises, which have evolved into a large-scale viral marketing through the forum, and their popularity will be greatly improved.

Ninth, enterprises should carefully monitor its effect. At the same time pay attention to improvement. This is equivalent to a detailed data analysis and user group analysis; Through a marketing, many problems will be summarized, which can be used for reference in the following planning; Users in different fields have different habits and methods are not universal.

Tenth, enterprises should communicate with forum administrators in time, and be familiar with the administrators and moderators of major forums, which is helpful to the development of forum marketing. Frequent posting and replying will make you close contact with this circle and have good communication opportunities with administrators and moderators. With the assistance of resources, forum marketing will proceed more smoothly.