TP is the acronym of English Trade Promotion, which means to promote trade. Then the so-called TP fee is simply the promotion fee.

In the sales process of FMCG, it is necessary to take active and appropriate marketing activities at the right time. Its purpose is to improve market share, brand influence and sales per unit time through various promotions and preferential treatments. Especially the promotion of new products, often can quickly make new products familiar to the public.