1, promoting the optimization of organizational structure and improving the rapid response ability.

The organizational structure of most small and medium-sized enterprises is a "pyramid" organizational structure based on specialized division of labor. However, due to its disadvantages such as multi-level, multi-level, bloated organization, difficulty in horizontal communication and slow response to external changes, it has been unable to adapt to the increasingly complex and changeable market environment. With the support of information technology, enterprises can simplify the way of organizing production and management, reduce intermediate links and managers, and thus establish a "flat" organizational structure with Excellence, agility and innovation. This kind of information communication organization is smooth and timely, which makes the feedback between the market and the surrounding information and decision-making centers faster, improves the rapid response ability of enterprises to the market, and thus better adapts to the increasingly competitive market environment;

2. Effectively reduce enterprise costs.

The application scope of information technology involves the economic activities of the whole enterprise, which can effectively and greatly reduce the cost of the enterprise. Mainly manifested in the following aspects: (1) enterprises use information technology to obtain external information, such as market information, product sales channel information, related competitive information and other aspects of cost reduction; Computer aided design and manufacturing technology can enable enterprises to reduce the design and production costs of new products and modify existing products or increase the cost of new performance; The informatization of inventory management enables enterprises to reduce inventory and management costs; The application of information technology, especially the rapid development of e-commerce, has greatly reduced the transaction cost of enterprises;

3. Improve the market grasping ability of enterprises.

In terms of grasping the market and consumers, due to the application of information technology, especially the wide application of e-commerce in enterprise management, the distance between enterprises and consumers has been shortened, and enterprises have established efficient and rapid contacts with suppliers and customers, thus improving their ability to grasp the market and consumers, enabling enterprises to quickly carry out targeted research and development according to the changes in consumer demand, change and adjust their business strategies in time, and constantly provide products and services with better quality, more varieties and more suitable for consumer demand to the market.

4. Accelerate product and technology innovation.

Information technology can greatly improve the ability of enterprises to acquire new technologies, new processes, new products and new ideas. At the same time, modern information technology and manufacturing industry combine to form various enterprise information technologies, such as computer-aided design, computer-aided manufacturing, computer-aided process planning, flexible manufacturing system, agile manufacturing, computer-integrated manufacturing system and so on. , realizing the high integration of enterprise development, design, manufacturing, marketing and management, and greatly enhancing the flexibility, agility and adaptability of enterprise production. In addition, the diffusion and penetration of integrated manufacturing technology in product design and development has enabled enterprises to have the manufacturing capability of mass customization, and the result can enable enterprises to produce and serve in "personalized, multi-variety and small batch";

5. Promote enterprises to improve their management level.

Promoting enterprise informatization is an important breakthrough to promote enterprise management innovation and improve various management work. Enterprise informatization is not only the computer hardware itself, but also the organic combination with management. That is, not only information technology is introduced in the process of informatization, but also advanced management concepts, management systems and methods are introduced in the process of management, and management innovation is carried out by changing the traditional management concepts. Only in this way can we establish good management norms and processes, lay a solid foundation for enterprise management and implement scientific management, thus improving the overall management level of enterprises;

6. Improve the scientific and correct decision-making of enterprises.

Complete information is the basis of business decision. Information technology has changed the way enterprises obtain information, collect information and transmit information, which makes managers grasp the internal and external information of enterprises more complete, timely and accurate. In addition, the application of various decision-making tools, such as expert system and decision support system, greatly enhances the information processing ability and scheme evaluation and selection ability of decision-makers, minimizes the uncertainty, randomness and subjectivity in the decision-making process, enhances the rationality, scientificity and quick response of decision-making, and improves the benefit and efficiency of decision-making;

7. Improve the quality of enterprise human resources.

The competition of enterprises is the competition of talents and the quality of personnel, which is extremely important in the competitive advantage of enterprises. Enterprise informatization can accelerate the spread of knowledge in enterprises, improve the knowledge level, information awareness and information utilization ability of enterprise leaders to all employees, and improve the quality of human resources and corporate cultural environment. No matter senior leaders, technicians or business personnel, they will constantly learn information technology and new management theories in the process of informatization, so as to realize the timely updating of existing knowledge and the application of new knowledge.

In short, in the new era of knowledge economy, enterprises are facing increasingly fierce market competition. Enterprises should promote enterprise information construction as soon as possible, enhance their own strength and competitiveness, make enterprises more dynamic and realize sustainable development.