First, strengthen macro-control and grasp the guiding direction. With scientific and efficient macro-control, it is like building a safe firewall for news public opinion to prevent "fallacies from coming out of the mouth". To strengthen macro-control, it is necessary to improve the management system that the propaganda department under the leadership of the Party Committee is responsible for the macro-guidance of news and public opinion. The propaganda department of the Party Committee should be duty-bound to effectively guide and manage local newspapers, radio, television, internet and other news media to ensure that correct public opinion always occupies the position. It is necessary to extensively establish information contact points and keep abreast of public opinion information. It is necessary to establish and improve the systems of news review, news investigation, news briefing and situation briefing, timely inform the situation, put forward requirements, sum up experience, and strengthen guidance to the media.
Second, strengthen the guidance of news public opinion and firmly grasp the initiative of news public opinion. At present, some domestic tabloids, magazines, radio and television have seriously distorted their values, confused right and wrong, and reversed their views on beauty and ugliness in order to pursue economic interests unilaterally. In order to cater to the tastes of a few readers, a few news media mistake vulgarity for popularity and take stains as their selling point. In pursuit of sensational effect, they are keen to report some hearsay scandals and scandals, do not attack some bad social phenomena and wrong public opinion, and are insensitive and indifferent to advanced figures and role models. To achieve the ruling goal, our party must firmly grasp the correct direction of public opinion, influence the society with the party's ideological theory, program line and values, unite the masses, and form a positive, healthy and upward mainstream public opinion in the whole society. We must firmly grasp the correct direction of public opinion and correctly grasp the situation. Strengthen and improve the supervision of news and public opinion. In supervision, it is necessary to combine manpower and software to monitor the latest trends. Human resources have information management department, and software can choose Duoruike public opinion data analysis station, because human resources can't replace the tedious data filtering and screening of computers, but computers can't completely replace manual full-text semantic analysis, so it is necessary to correctly interpret important information and control negative public opinion.
Third, we must control the "off" and "degree" of news propaganda. Quality control is an objective requirement for the development of socialist cause and an important duty of journalists. To ensure a good news propaganda, first of all, you must never provide a communication channel for wrong ideas and opinions politically; Policies must comprehensively and accurately publicize the central spirit; We should fully implement the policy of unity, stability and encouraging positive publicity, and vigorously publicize bright, healthy and positive things in social development; On hot issues, we must be politically firm and clear-headed, and the hot should be hot, the stable should be stable, and the cold should be cold; In the supervision of public opinion, it is necessary to correct the purpose, correct the position, grasp the opportunity of supervision, make good use of the form of supervision, pay attention to the effect of supervision, be realistic, draw correct conclusions, and be conducive to work out of public interests; The propaganda style should oppose frolicking, low-level boredom, absurdity, superficiality and impetuousness, and achieve the unity of ideological, artistic and ornamental; We should cherish and maintain the good image of the media, and do not make false news, paid news and irresponsible advertisements.
Fourthly, we should purchase the Duoruike public opinion data analysis station system, establish a customized network public opinion management platform, and strengthen the public opinion guidance of news media on the Internet. The modern network is characterized by interactivity, and the audience's position has been upgraded as never before, getting rid of the passive position and becoming the active disseminator of information like a professional disseminator. They can freely post comments and news online. According to the characteristics of the network, news media should make full use of their own websites to strengthen the guidance of news public opinion. Professional news websites should continue to be "gatekeepers" of network communication and actively use the fast and effective interactive feedback mechanism of the network to reflect and guide public opinion. Strengthen technical control and manage online media through scientific and technological means. At the same time, actively explore and study effective legislation to regulate the news release of various news websites.
Fifth, handle the relationship between public opinion orientation and market demand. Under the influence and impact of the market, the news media has undergone and will continue to undergo tremendous changes. News media will not only be the mouthpiece of the party and government, but also become the information industry and cultural industry. After the reform and opening up, many domestic newspapers have mushroomed, and many news close to reality, life and the masses have appeared on the pages of newspapers and been welcomed by readers. In fact, there is no contradiction between correct public opinion orientation and readability of news reports, especially some hot news that attracts people's attention. As long as we pay attention to strengthening guidance, paying attention to people's livelihood, being close to reality and solving problems, we can also win readers and win the market.
Six, improve the quality of journalists, strengthen the construction of journalists. We will continue to arm journalists with Marxist theory and strive to improve their theoretical literacy, so that every comrade engaged in journalism can master the scientific world outlook and methodology and be good at observing things and analyzing problems with the viewpoints and methods of dialectical materialism and historical materialism. It is necessary to cultivate journalists' sense of responsibility and mission, so that journalists are enthusiastic, conscientious and responsible for their work. We will continue to do a good job in the "three-learning education" activities, and strive to improve journalists' understanding of Theory of Three Represents and Marxist news views and their study of professional ethics.